Case analysis- Leadership Study Example | Topics and Well Written Essays - 500 words

Analysis- Leadership - Case Study Example Case suggests that CEO and the firm has basically failed to come up with right strategy to deal with the public anger in the wake of disaster which happened with one of company’s cruise ships on the coast of Italy. Micky Arison’s management philosophy is largely based upon delegating most of the tasks and allowing regional teams to manage at the regional level. The crisis which happened were regionally handled by the team overseeing Italian operations and as such parent company Carnival Corp practically distanced itself so that bad PR may not hamper other businesses of the firm. Carnival Corp, as a parent Company, completely avoided to being part of the crisis thus suggesting a relatively unethical business behavior. Despite the loss of lives, firm continued to lie about its efforts and publically never came to present its official response to the event and what it has done so far to ensure that no such events happen in future. The overall problem lies in how the leadership of the firm failed to face the challenge and rather avoided the crisis situation by misleading public. 1. Come up openly in public and properly built a rapport with its customers to inform them about the steps taken by the firm so far. (Werder and Holtzhausen). This step may be necessary in order to ensure that the firm is actively engaging all stakeholders in sorting out the issue and publically show that it has taken proper and active rescue efforts. In order to successfully deal with the problem, it is important that Carnival Corp must come up with a viable PR strategy and openly accept the responsibility for the disaster. To avert further reputation damage, firm’s CEO should actively engage with the public and take on-board all stakeholders in order to ensure that everything is done in fair and transparent manner. By actively coordinating with its Italian subsidiary, it should focus on ensuring that every organizational

Violence in Video Games and its effect on Children Essay Example for Free

Violence in Video Games and its effect on Children Essay At the onset of technological innovations, various form of entertainment also evolved. One of the hottest forms of past times today is the video games. Before video games were only played over the television with the use of joystick, but today video games can be played through computers, PSP, among others. In addition, video game today is upgraded in a sense that the players can be online, meaning the enemy is the player on the other station or account. Significantly, most video games today involve violence. Through time, the nature of the video games has been associated with the violent behaviour of the children. Body According to psychological researches, children are likely to be aggressive after playing violent video games. The vulnerability of the children is one of essential factor which causes them to be influenced easily. The impact of playing video games interferes with the developmental stage of the child, as they try to internalise what they see and experience from video games to real life (Gummer, n. pag. ). In addition, the video games is said to be a good teacher in a way that it motivates, grabs attention, and make players capable of performing better (Vorderer and Bryant, p. 367). As a teacher, violent game is capable of teaching brutality and encouraging the children to adopt such strategies in their own lives (Bartol and Bartol, p. 389). Furthermore, violent videogames strongly manipulates the behaviour of the children on has been based on three reasons. Firstly, video games allow the player to actively interact with the enemy, which means the player himself is engaged in the fight. Secondly, video games reward only behaviour that is violent (American Psychological Association, n. pag. ). Lastly, children repeatedly behave violently as they play violent video games time after time. According to research, children are devoting an average time playing video games almost 13 hours per week for boys, while 5 hours for girls (American Psychological Association, n. pag. ). The research also showed that most of the children prefer violent games. In addition, surveys showed that 80% of games in the market are violent (Taylor, p. 10). The exposure of the children to violent video games likely results in the development of aggressive feeling, behaviours, and feelings (American Psychological Association, n. pag. ). Furthermore, exposure to such form of entertainment deteriorates the emotional ability of the child to show carefulness and concern. In dealing with the problem, parents and the community plays vital role. The parents need to know the kinds of games that their children are playing. The time spent in playing video games shall also be monitored and be lessened, instead the children should be encouraged to allot more time in their studies. Furthermore, the parents should not insist video games by limiting their children’s access to violent video games. Conclusion When video game was introduced in the market, its negative effect on children has been a subject for debate. Today, the debate has not yet ended. Instead, video games become more popular among children. It is even being upgraded to entice more consumers. It has also been developed to actively engage the player. Nevertheless, despite denial, violent video games are proven to have a negative influence in the behaviour of the child. This is because they tend to internalize and overtly apply their experiences in real life. Works cited Bartol, Curt, R. , and Bartol, Anne, M. Introduction to Forensic Psychology: Research and Application. London: Sage Publications, 2004. Gummer, Amanda. â€Å"Violence in video games and its effect on children. † The Market for Computer and Video Games. 19 August 2008 http://www. mcvuk. com/opinion/93/Violence-in-video-games-and-its-effect-on-children â€Å"Violent Video Games Psychologists Help Protect Children from Harmful Effects. † American Psychological Association. 19 August 2008 http://www. psychologymatters. org/videogames. html. . Vorderer, Peter, and Bryant, Jennings. Playing Video Games: Motives, Responses, and Consequences. Routledge, 2006. Taylor, Jim. Your Children Are Under Attack: How Popular Culture is Destroying Your Kids Values, and How You Can Protect Them. Sourcebooks, Inc. , 2005.

Cellular Phreaking :: essays research papers

Cellular Phreaking The cellular/mobile phone system is one that is perfectly set up to be exploited by phreaks with the proper knowledge and equipment. Thanks to deregulation, the regional BOC's (Bell Operating Companies) are scattered and do not communicate much with each other. Phreaks can take advantage of this by pretending to be mobile phone customers whose "home base" is a city served by a different BOC, known as a "roamer". Since it is impractical for each BOC to keep track of the customers of all the other BOC's, they will usually allow the customer to make the calls he wishes, often with a surcharge of some sort. The bill is then forwarded to the roamer's home BOC for collection. However, it is fairly simple (with the correct tools) to create a bogus ID number for your mobile phone, and pretend to be a roamer from some other city and state, that's "just visiting". When your BOC tries to collect for the calls from your alleged "home BOC", they will discover you are not a real customer; but by then, you can create an entirely new electronic identity, and use that instead. How does the cellular system know who is calling, and where they are? When a mobile phone enters a cell's area of transmission, it transmits its phone number and its 8 digit ID number to that cell, who will keep track of it until it gets far enough away that the sound quality is sufficiently diminished, and then the phone is "handed off" to the cell that the customer has walked or driven into. This process continues as long as the phone has power and is turned on. If the phone is turned off (or the car is), someone attempting to call the mobile phone will receive a recording along the lines of "The mobile phone customer you have dialed has left the vehicle or driven out of the service area." When a call is made to a mobile phone, the switching equipment will check to see if the mobile phone being called is "logged in", so to speak, or present in one of the cells. If it is, the call will then act (to the speaking parties) just like a normal call - the caller may hear a busy tone, the phone may just ring, or the call may be answered. How does the switching equipment know whether or not a particular phone is authorized to use the network? Many times, it doesn't. When a dealer installs a mobile phone, he gives the phone's ID number (an 8 digit hexadecimal number)

Management Qualification Case Study Essay

Dear Amanda, as you know so many start-up small businesses like yours and often run in to the trouble of mismanagement because of so many assumptions based on establishing the business mission, vision statements; human resource management; lack of employee motivation; lack of properly defined working standards for employees and other outcomes measurable; not taking any concern of negative information about the organization especially from the clients which costs the organizations image and remaining too busy to pay attention to the establishment of problem solutions, lack of equity among employees and lack of proper follow up on the employees work. All these are consolidated in the four functions of management which are organizing, planning, controlling and directing. As the manager of Smith accounting and Tax service business, you I acknowledge the fact that you had the right qualifications and had a good start as you identified an opportunity to expand your business and did just like that of (Gronkiewicz, & Churchill, 2006). Your work is commendable however, the most important part of overseeing the business is what you put aside with the aim of acquiring more clients and make more returns. Planning is quite important for any business regardless if it is large or small. This is because all functions associated with management fall under planning and lack of planning is planning to fail (Guzzle, 2011). On one part of the business, the management was good because upon realizing that and expansion opportunity was available you seized the opportunity and announced  interviews for qualified professionals which was quite successful. However, the fact that Lisa was responsible for the interviews is quite a failure. This is because it is clear from your case that Lisa had not qualifications in the field of accounting and taxation. She may have been quite alright in picking the best and most competent employees from their application documents but this does not mean that your presence should not have made a difference (Rane, 2007).This clearly indicates that even though your company knew what they wanted to seize the expansion opportunity, there was lack of human resource planning which is clearly evident in the underestimation of the job description, job design, selection and recruitment. It is true Lisa had worked with you for some time and was doing great but there was no reason for the owner of the business to have little or no time for new employees during their interviews yet she is the one who knew what she needed most (Buzzle, 2011). The success of the interviews was yet another source of planning because, dear Amanda you came to believe that Lisa was competent enough to handle duties requiring your attention even without. This made your schedule too tight for responsibilities that you and only you could handle hence poor time management that found you too busy to have valuable time to provide guidance and management direction concerning the works of the other of your employees (Rane, 2007). I am glad you identified your failure before it was too late as with right planning of your time as the manager, and with such a dedicated assistance such as Lisa, planning your time to suit all your responsibilities with little or no delegation of powers is quite essential.Amanda, you and me agree that your business wants to go places in the future, but with the presence of conflicting interests and always delegated duties, chances are that the business will fail and the future remain doomed (Frankiewicz, & Churchill, 2006). So what is right to bring your business back on feet is to ensure that you deal with the present problems one after the other and promise your clients to expect even better services in future. Reassure your employees that their trust in your services is not in vain and  that you will work towards that by implementing proper time management leaving time even for emergency matters that may call for your attention even away from the day’s schedule. After the business is up, ensure you implement proper human resource planning, job design and description, selection and recruitment processes. Be there and let the new employees get to know who they will be working for and what is expected of them (Rane, 2007). Probably Lisa lacked the knowledge to tell them what was expected of them and which made even you to assume that you were dealing with intellectuals who understood their job well and would always give their best. Amanda, remember that planning for all businesses is ongoing. The reasons for my arguments are because the external and internal factors affecting your business aren’t constant. For instance in your case, it was only after four months in business that Lisa started receiving calls from unsatisfied clients (Frankiewicz, & Churchill, 2006). Despite the fact that these clients held the future of your business, you chose to ignore them and left Lisa to maneuver her way out in dealing with them. Clearly, Lisa isn’t qualified in that field and as a manager you delegated duties and locations to your newly employed accountants which mean Lisa was carrying the burden of another employee. Having received such calls from clients meant that you as the manager had to call an urgent meeting with the employee responsible and deal with the problem from that point on. However, you chose to depend on the mission and motto of the organization assuming that the zeal it brought to you was th e same given to everyone else (Rane, 2007). In such a case Amanda, a manager must always offer directions to the employees after assessing their work and performance. It is true that new clients were forthcoming as can be seen from the range of returns brought in by the employees, 100-175. However, the quality of services was way too far from what a business in need of a larger market share and a competitive advantage was after (Buzzle, 2011). Including directions in your management is important in a number of ways. First, all employees are prone to deviating from the business goals and objectives probably due to the pressure that comes with the work they are to do. However, this does not  mean you leave them to themselves to solve such problems. Instead, as a manager, there is need for constant provision of guidance and instructions geared towards achievement of the organizations goals and objectives. Lisa, your role as a manager should be offering directions and instructions and that is what is wanted. For Amanda who was your acquaintance at the initiation of the business, good work is always rewarded. However, the other new employees, despite working hard and bringing commendable results within the first taxation year, no rewards have been offered to them. Employee motivation is quite essential in employee performance (Rane, 2007). This is because having great qualifications for the job doesn’t mean that the client must always offer their best. Something must be done to make them feel as the most important part of the organization without the efforts of which the organization would not be where it is. Amanda, adopting directions or leadership in your management will provide influence to the employees as well as mould their behavior towards the attainment of the organizations goals and objectives. Additionally, this will serve as a guide to the employees towards the attainment of personal and career goals. Influencing the employees through employee motivation may include provision of incentives and other benefits and rewards to hard working employees (Frankiewicz, & Churchill, 2006). Additionally Amanda, with effective communications, the relationship between you and the employees is bond to improve for the better and this will work effectively in problem solving as problems will be discovered on time, discussed and efficient solutions achieved for the same. Your leadership efforts are appreciated in incorporating the Monday mornings for meetings to discuss individual progress. However, you leave out an important point of requiring knowing the challenges and the different problems being faced by the individuals in their working places. This s important in identifying areas of concern that affects all employees including yourself and searching for solutions to make your services of better quality and reliable. As a manager, you lacked control of your organization. Amanda this allows me to point out several occasions such experiences happened (Marcic, & Daft, 2010). For instance, despite employees being aware of their duties and responsibilities, you failed to provide them with standards. For companies such as yours where one is recognized by the number of new clients they bring in, it is easy for the employees to forget the other performance requirements like quality, timely and satisfactory services (Rane, 2007). This is what happened in your case as well, it was only after about four months of operations the newly acquired clients started complaining of poor services. Instead of depending on their qualifications, you should have insisted on an evaluation and job performance reporting session that would have provided the details of one’s work and how they meet organizations goals and objectives. This way you could have kept track of the performance of each employee for guidance and directions. Lastly Amanda, as a manager you should have been the best organizer for the company. By organization it means that everything should be done for a reason and everything done must be accounted for (Marcic, & Daft, 2010). Allocating employees to different locations was one step to organization but much needed to be done in terms of matching the input resources to the outcomes in terms of consumer satisfaction and company’s returns (Frankiewicz, & Churchill, 2006). Your workplace for one wasn’t organized since everything was left as the role of Lisa your assistance. This would have been probably the source of low motivation amongst employees to meet the organizations objectives in their services. I recommend that you as a manager handle all the personnel and resources in the most profitable way to your organization.This way, you gain respect, employees feel responsible for their actions and the workplace becomes something everyone longs to be in (Rane, 2007). bibliography Buzzle, (2011). Management concepts. Buzzle.com. retrieved on 14 Oct 2011 from http://www.buzzle.com/articles/management-concepts-the-four-functions-of-management.html. Frankiewicz, C., & Churchill, C., (2006). Managing for improved

Pavlov vis-à-vis Piaget Essay

Looking at the history, many names flourished in the area of psychology in the desire to learn about man and behavior.   These names have contributions that are of significance even to the present-day studies in the field of psychology. This paper deals with two of the notable names in this realm – Ivan Pavlov and Jean Piaget. Ivan Pavlov was a Russian psychologist, physician, and physiologist. He had substantial contributions to the various fields of neurology and physiology. His researches were mostly focused on conditioning, temperament and involuntary reflex actions. He bagged the 1904 Nobel Prize in Physiology and Medicine for his researchers and experiments on digestion which became the foundation of a more extensive research on the digestive system. In his work on involuntary reactions to stress and pain, he broadened the description of the four temperament types: phlegmatic, choleric, sanguine, and melancholic. The study of TMI or transmarginal inhibition was also started by Pavlov and his researchers. TMI is the body’s instinctive reaction of shutting down when exposed to overwhelming stress or pain. Of his contributions, Pavlov is widely recognized for his demonstration of classical conditioning or Pavlovian conditioning. Pavlov’s theory of classical conditioning started while he was working on his study of the digestive process in dogs. He observed that the dogs salivated before they received their food. Even just at the sight of the lab attendant, the dogs salivated. He called this phenomenon ‘psychic secretion.’ He made an experiment on this and used a bell and meat powder. He hit the bell and followed the ring with the meat powder. At the onset, only the meat powder made the dog salivate, but after repeating the practice, the ring of the bell made the dog salivate. Even when the meat powder was eliminated, the dog continued to salivate at the ring of the bell. In this theory, a living being learns to correlate one stimulus with one another. It is learned that the first stimulus is an indicator for the second stimulus. In the above experiment, the ring of the bell cued the dog that food might be coming. The following are the key concepts of Classical Conditioning:  · Unconditioned Stimulus (UCS) – a stimulus that can already elicits a response, like the food in the experiment.  · Unconditioned Response (UR) – response that is elicited by the unconditioned stimulus, like the salivation of the dog in the experiment.  · Conditioned Stimulus (CS) – a new and neutral stimulus that when matched up with a UCS elicits a similar response, like the bell in the experiment.  · Condition Response (CR) – the learned response when the neutral CS is paired with the UCS, like the salivation of the dog to the ring of the bell after repeated pairing of it with the food. (www.niu.edu) Although many evaluators criticize Pavlov’s theory as being tested only to animals, classical conditioning can actually be observed to a person’s behavior, even without the purpose. A person who experienced a traumatic vehicular accident would be frantic about the sound of screeching tires even at a normal situation. That person’s mind was condition that screeching tires mean accident. Jean Piaget was a biologist who was born in Neuchatel, Switzerland in 1896. He originally was studying mollusks but shifted to the study of developmental psychology and human intelligence from which he became a significant experimenter and theorist. At the age of 10 he published his first paper and at the young age of 22 he received his Ph.D. in science from the University of Neuchatel. Although he was technically a biologist and a philosopher, he regarded himself as a â€Å"genetic epistemologist.’ His interest was mainly focused on how an individual comes to know things. The thought process that lies beneath reasoning was his interest, particularly in the development of thinking.   Piaget believed that children have different way in responding compared to adults because of the difference in reasoning.   He started observing children of various ages and began working on his theory on the process of cognitive development. According to his theory, the development of children’s thinking is not a smooth process.   Before children learn new areas and abilities, there are particular stages at which it â€Å"takes off† and move to those new learning. These transitions transpire at about 18 months, 7 years and 11 or 12 years. Piaget’s key ideas include: schema, assimilation, accommodation, adaptation, egocentrism, and equilibrium. Schema are the set of sensori-motor skills which dictate the manner in which an infant discover his environment resulting to gaining more information of the world and more complicated exploratory skills.   These are the â€Å"representation in the mind of a set of perceptions, ideas, and/or actions, which go together.† (www.learningandteaching.info) Assimilation is â€Å"the process by which a person takes material into their mind from the environment, which may mean changing the evidence of their senses to make it fit.† (www.learningandteaching.info) Accommodation is â€Å"the difference made to one’s mind or concepts by the process of assimilation.† (www.learningandteaching.info) Adaptation is â€Å"learning† in layman’s term. Piaget believed that adaptation or learning is a biological process from which the two sides are assimilation and accommodation. Egocentrism is a part of the early stage of psychological development. It is a â€Å"belief that you are the center of the universe and everything revolves around you: the corresponding inability to see the world as someone else does and adapt to it.† (www.learningandteaching.info) According to his theory, there are four stages of cognitive development: sensori-motor stage, pre-operational stage, concrete operational stage, and the formal operational stage. The first stage, sensori-motor stage, lasts from birth to about 2 years of age. In this stage, the infant makes use of his motor abilities and senses to grasp his environment. During the end of this stage, the infant develops more complicated combinations of his sensori-motor skills. The second stage, pre-operational stage, lasts from about 2 until about seven years old. Because of the child’s new abilities, this is a short step to symbol usage. The child now has a clear idea of past and future. This is the stage, though, that a child is egocentric, seeing things only from his point of view. The third stage, concrete operational, lasts from about 7 to about 11. Aside from the representational use of symbols, a child already has the ability to manipulate those symbols sensibly in the context of tangible situations. In this stage is also where a child develops the skill to conserve length, number and liquid volume. The fourth stage, formal operations stage, takes place from about 12 and up. This is the stage where a child develops hypothetical thinking, or the use of logical operations in the abstract, instead of the concrete. Both of these theories talk about learning. Basically, Pavlov and Piaget believe that learning can be directly influenced by the stimuli found in the environment of an individual. Both of them also imply that an individual has an innate and natural response to a stimulus, the unconditioned response (UR) for Pavlov and the schema for Piaget. What differs one from another is the processes and methods of how an individual learns. In Pavlov’s theory, a new learning is acquired through mind conditioning. A normal response of an individual to a normal stimulus can be altered through introduction of another stimulus from which the normal stimulus can be associated to, like what transpire to his experiment with the dog. In Piaget’s theory, on the other hand, learning can also be acquired through exposure to the environment, but at a certain stage, especially to children. A child, for example, won’t have an idea of what is past and future until he reaches the age of around 2, which is called the pre-operational stage. Piaget’s theory implies that the extent of a child’s learning is restricted to the stage or the age of the child. During the early stage of a child, he is said to be egocentric. Having this characteristic, a child’s health and physical condition is put at risk. The schema of grab and thrust is applied by a child to any object, oblivious of any harm that it may cause. He may be used to grabbing his rattle and thrusting it in his mouth, but once he came across a new object, he may use this schema to it, like a small animal or a pointed thing. These two theories are bases of more comprehensive studies of human behavior. Both of them are true in the sense that they can be observed and applied. It is proper to say that these theories are two of the most significant concepts in the world of psychology.

Unemployment as a social issue Research Paper Example

Unemployment as a social issue Research Paper Example Unemployment as a social issue Paper Unemployment as a social issue Paper Essay Topic: Social Issues Factors leading to unemployment In recent times developed countries including the United States and other developing countries continue to face high rates of unemployment with the impact visible in various sectors and industries feeling its pinch more than others. Experts associate these elevated levels with the recession, and the result is various economic and social issues. It is a negative economic phenomenon which has a significant impact on different parts of the society (Zamfir, 2012). It has effects on economic indicators, but the social implications are also important. An economy’s well-being depends on the financial capability of the said economy. It, therefore, means that for individuals in society to ensure that their holistic health is catered for, there is a need for employment for every eligible person. Unemployment, on the other hand, hinders affordability and delivery of the necessary forms of health. It is, therefore, an indication of the magnitude of influence unemployment has on health (Zamfir, 2012). People find fulfillment in the various employment opportunities they hold. Having a job means high levels of self-confidence, self-esteem, and self-worth for almost all people. Therefore when unemployed there are decreased levels of personal morale and other aspects that work within the person. Eventually, the effect extends to the society where negative personal feelings affect how people interact with each other in society. Unemployment is a prerequisite for various problem behaviors in society and specifically high rates of criminal activities, the prevalence in homicides and suicides. People have needs and demands that need employment to fulfill and maintain. Therefore unemployment will push people to places they do not want to go. The pressure may make some commit suicide or even steal just to survive (Pologeorgis, 2014). Another person may commit suicide due to high levels of stress or even depression as a result of unemployment. Effects of unemployment Effects of unemployment on parents trickle down to their children. Evidence indicates that those children whose parents get laid-off from work tend to redo a grade in school. Eventually, the annual income of those children whose fathers get displaced from work is ten percent lower than those whose parents remain employed. It is a clear indication of how the impact of unemployment affects the children. As time moves, it gets hard for an individual who is employed finding a job. It is a situation that causes frustration and high-stress levels within the individual. Unemployment also means that development in the society lags behind. There will be low quality housing, inadequate access to various services and other public amenities and underfunded schools and institutions. Diverse communities are often vulnerable to unemployment. The communities have higher levels of stress due to unemployment (Pologeorgis, 2014). They include the disabled, women and much more. The overall effects of unemployment on the society are often universal, and communities will experience almost similar consequences. Members of the community become frustrated, develop feelings of anger, go into alcoholism and drug abuse divorce and much more. Unemployment has significant effects on various economic indicators. It is however just one of its primary effects. Therefore unemployment is as much a social issue as it is an economic issue. The different effects it has on the society as a whole, and its members give an indication of the magnitude of the problem. Therefore unemployment affects society in many ways that people may recognize. It calls for identification and development of measures that deal with the social aspect of unemployment. References Pologeorgis, N. A. (2014). Unemployment, an Economic Problem or a Social Issue: empirical study. International Journal Of Business Economics Perspectives, 9(1). Zamfir, V. (2012). The effects of unemployment on social issues and health matters. Review of Economic Studies and Research, 5(1), 125-144.

How to Write a Killer a Cover Letter

How to Write a Killer a Cover Letter How to Write a Killer a Cover Letter Writing a great cover letter isn’t easy for everyone. Creating strong sentence structure and highlighting your background and skills are key points. Depending upon the strength of your letter, you may get a call for an interview or be outdone by another applicant. The goal is to expand upon your resume in a way that reflects your personality. Your resume/CV highlights your education, skills, and experience. The cover letter supports your resume with examples of your relevant working experience and success stories. Here are several pointers on writing a killer cover letter: Personalize Add your own style and use examples that suit the job for which you’re applying. You can start with a generic cover letter and personalize it based on the job. This effort takes more than swapping company names and adding random thoughts. You can only stand out if your wording reflects you have the experience to fulfill the job description supplied by the employer. Be honest When promoting yourself don’t stray from the truth. Be sure you can live up to your promises and back up any claims of experience. If you’re found to have been dishonest in your application, you may be out of a job pretty quickly. Don’t make it all about you In addition to sharing your academic degrees and skill sets that are relevant to the job, outline your unique abilities that can benefit the company. Do some research about the company and who’s doing the hiring. Instead of writing â€Å"to whom it may concern,† use LinkedIn to identify the personnel who’ll review your application. Keep it to one page Avoid being redundant. Write with a professional tone, with one page of text that has three to four paragraphs. If you find cover letters challenging to write, explore ideas and tips provided on the Internet. Avoid spamming Follow up must be done respectfully and not too often. If the company doesn’t specify that they don’t want to hear from applicants, send one follow-up email after the submission deadline. If you don’t get a response, continue your job search. Proofread Avoid sloppy typos; your potential employer will remember such errors, and likely discard your application. Consider hiring a proofreading service to check your work before it is submitted. Writing an effective cover letter is not a simple task. It requires time and plenty of effort. Always aim to stay relevant to the position for which you’re applying. For help with cover letters, contact at (647) 436-7280. We’ll strengthen your writing and help you put your best foot forward.

Why Bloggers Should Care About Audience Fragmentation

Why Bloggers Should Care About Audience Fragmentation Media and audience fragmentation has been a source of worry for television and traditional media. There was a time when everyone in the nation sat down to watch the same shows at the same time. But now,  instead of a few television networks with a handful of programs that large swaths of the country would be watching together, there are now hundreds and hundreds of television channels and programs. And lets not forget that streaming services like Hulu or Netflix. The audience is now fragmented. Were not all on the same page, consuming the same content, understanding the same references. Theres more choice, and sub-groups are created based on their preferred choices. There is no longer one huge audience. There are many, many audiences.Audience fragmentation is generally heralded as a Bad Thing for traditional media. Is it bad for content marketing, too? Audience Fragmentation And Blogging When blogging started back in the mid-1990s, it was a bit like early television. There were a few blogs, and most tended to cover broad this is my life topics. There werent too many niche blogs (though there were a few). WordPress arrived on the scene in 2003, along with something else that changed the direction of blogging: AdSense. With the arrival of AdSense came the opportunity to make money through blogging instead of just using it to share an online journal.  By 2005, there were 32 million Americans reading blogs,  meta blogs (blogs that talked about blogging) were exploding in popularity, and people began to focus more keenly on how to make money blogging. By 2010, there were 152 million blogs. The ability to make money off of a blog necessarily led to niche blogs. After all, you could make more money through a tightly focused audience than a broad, general one with waxing and waning interest. Niche blogs, like cable networks and streaming video, led to fragmentation in blog readers.  Blog readers learned they could look for specific content that they had an interest in. Most werent reading general or personality-based blogs that didnt at least have an identifiable niche topic. Dont Panic About Audience Fragmentation Media analyst and blogger  David Brennan has a  less negative take  on audience fragmentation for traditional media. While Brennan acknowledges that there is no longer a few huge audience groups consuming the same media, he argues that fragmentation has allowed people who normally wouldnt watch television to start watching. Using two specific examples of people who might not have watched much television before, he concludes   that this particular audience has a passion which fragmentation-era broadcast TV can now satisfy; which has quietly resulted in significantly increased hours of viewing from the most unlikely audiences. In other words, audience fragmentation shattered the big generic audiences, but also brought in new media consumers who werent part of any audience at all. It helped  grow  media consumers.  Big general audiences tend to exclude the fringe audiences. Once fragmented, those fragments found each other, and the fringe audiences had a place to go. Instead of one way to reach one audience, there are now many ways to reach many audiences. If you wanted to, you could look at it as a sum zero game.

Investigation and Analysis of Technology Essay Example | Topics and Well Written Essays - 1000 words

Investigation and Analysis of Technology - Essay Example The practise of using social media platforms for various purposes has increased with time. Social media platforms have become avenues for social communication and interaction. In fact, socialisation has increased tremendously as more people become connected to the internet. Facebook, Online gaming, and Twitter are considered the most widely used social media platforms. Millions of people across the world spend considerable time on social platforms interacting in different contexts. Making friends has been reduced to a click of a button. Using social media makes it possible to communicate and share information to many people simultaneously. Additionally, it makes it easy to follow news updates, emerging issues and interact with the world with ease. Online gaming such as Sony PlayStation Network (PSN) offers an entertainment and recreational platform. Twitter on the other hand offers a platform for quick and instant sharing of real time information for socialisation and other contexts as well (Ryan 2-4; Smith 6-7; Christakis and Fowler Web). However, the practice of overwhelming dependency on social media raises alarm as reality sets in. For instance, natural socialisation where people meet face-to-face has been greatly hampered. Overuse of Facebook as a social platform has greatly hampered natural socialisation. ... ent experienced when interacting naturally is evidently missing when social media platforms are used for interaction (Smith 15-17; Christakis and Fowler). Online gamers have been signalled for neglecting their human instincts as they become increasingly addicted to online games. Korea is one of the countries with high number of online gamers. Incidences have been reported whereby, a mother supposedly let her child die of hunger as she was busy feeding an online child. Another person shot his mother when she interrupted his online game and actually stole her credit card to purchase more gaming time. Another child fell on a rail track when playing video game while walking (Smith 1-3). The greatest trade-off, however, is compromise on health. Cases of obesity, overweight and sedentary lifestyles have been greatly attributed to overwhelming use of social media platforms. For instance, many people spend countless hours chatting on Facebook without considering the health implications. Lack of exercise becomes a predisposing factor to so many diseases and health conditions. The situation is even worsened by the fact that many people use social medial platforms for recreation after spending much time sitting in office chairs. Ideally, increased used of social networking has resulted in increased health problems (Ryan 7-11; (Christakis and Fowler Web). For this essay, I interviewed a few of my friends who are of my age. Additionally, interviewed two of my neighbours, who are about 50 years to see what they think of social networking. It was disturbing to see the difference in opinions between these two groups. My friends felt that social networking was the best thing that ever happened to them. According to one of my friends, â€Å"I can have as many identities as possible without

Business Decision Making Essay Example | Topics and Well Written Essays - 1000 words

Business Decision Making - Essay Example It has done extensive market analysis and has been able to put measures of probability on the happening of each of the outcomes. However, these are subjective estimates as there is no past data to rely on. What decision the management of MPL finally takes depends a lot on whether they are risk-averse, risk-neutral or risk-loving. That would decide whether they opt for Maximax, Maximin or Minimax course of action (Jones 2004). Effectiveness of Decision Making Structure Decision making by a business organization is largely dependent on the structure of the decision making body. In a sole proprietorship organization, all decisions are taken by a single person. Hence, the entire decision making process is fast without any time consuming meetings and exchange of opinions. But, such decisions could also be incorrect at times as there are usually no inputs from other people. However, in organizations that have more than one owner, decision making is done through interactions between managin g partners and quite obviously decision making takes a far longer time than it takes in single owner scenarios. But, one must realize that though it is more time consuming, any decision making process that involves more than one person is better than a single person taking decisions. This is simply because while such decisions are taken, several, often differing, perspectives are considered and this aids in arriving at a more balanced decision (Cyert and March 1992). In case of MPL the decision making process is fairly inclusive and democratic in nature. Other than Lee Corbusier and Frank Lloyd, managers of three separate divisions meet once every month to discuss company strategy, market trends and receive departmental reports. This allows managers to micromanage their individual... The author begins with the description of the decision-making model of the company. The author thinks that decision-making by a business organization is largely dependent on the structure of the decision-making body. In a sole proprietorship organization, all decisions are taken by a single person. Hence, the entire decision-making process is fast without any time-consuming meetings and exchange of opinions. But, such decisions could also be incorrect at times as there are usually no inputs from other people. However, in organizations that have more than one owner, decision making is done through interactions between managing partners and quite obviously decision making takes a far longer time than it takes in single owner scenarios. But, one must realize that though it is more time consuming, any decision-making process that involves more than one person is better than a single person taking decisions. This is simply because while such decisions are taken, several, often differing, perspectives are considered and this aids in arriving at a more balanced decision (Cyert and March 1992). In the case of MPL, the decision-making process is fairly inclusive and democratic in nature. Other than Lee Corbusier and Frank Lloyd, managers of three separate divisions meet once every month to discuss company strategy, market trends and receive departmental reports. This allows managers to micromanage their individual departments while corporate decisions are taken by the management team.

Psychology can help us understand ourselves and others. Discuss with Essay

Psychology can help us understand ourselves and others. Discuss with reference to two of four main topics. a] personality, b] Intelligence, c] emotions, d] cognition - Essay Example Cognition is the process or act of knowing and able to make some judgment about it. It is very broad which include a complicated mental process encompassing functions like perception, memory, learning, and problem solving. Cognition includes more than few elements or processes which all work to describe the manner by which knowledge is built up and also how judgments of people are made. The elements related to these processes are: perceiving, recognizing, reasoning, problem solving, conceptualizing, learning, memory, and language (Scienceclarified, 2008). The individual’s ability to comprehend or the cognition ability is necessary for a scientific understanding what human behavior is all about. According to the investigations of various experts, mental processes like association, recall process, and understanding about language are based on the physical relations or interactions of people with their environment, instead of the body which supports the mind; it is basically viewing the body as a support system for a mind. Cognitive structures advance from perception and action like a software (Turing, 1950) which can run on different hardware systems. Human mind can manipulate abstract symbols based on the interactions of people around via his sensory organs as well as greatly coordinated effectors. Wilson (2002) has six various claims about cognition: 1) cognition is situated; 2) cognition is time pressured; 3) cognition is off-loaded onto the environment; 4) the environment is a component of the cognitive system; 5) cognition is for action; 6) an offline cognition is body based. He further emphasized that, sensorimotor functions which evolved for action as well as perception have been preferred for the application of offline cognition. Therefore, it is logical to say that, cognition is based on the functions of human body and interdependent with the environment. Some current experiments have demonstrated that perceptual as well as motor

Role, Timing, and Mechanics of Accounting Essay Example | Topics and Well Written Essays - 750 words

Role, Timing, and Mechanics of Accounting - Essay Example B) The other piece of information required can be the storage of dates on the entries so that they come in handy for the proper management of records and so that the company can reflect back and learn from the decisions taken in the past C) Cats and Dogs Company Trading and Profit and Loss Account Extract for the month of March Sales Less: Expenses Interest Expenses Profit $ 20 650 $ 900 (675) 225 Cats and Dogs Company Retained Earning Statement Extract for the month of March Retained Earning Beginning Net Profit Less Dividends Retained Earnings At End $ xxx 225 (25) $ 200 Cats and Dogs Company Balance Sheet Extract for the month of March Assets Cash Short Term Liabilities Interest Payable Long Term Liability Notes Payable Owner's Equity Capital Retained Earnings $ $ 2000 6000 200 $ 15325 20 6200 8220 Cats and Dogs Company Cash Flow Statement Extract for the month of March Cash from Operating Activities Services Expenses Cash from Investing Activities Capital Cash flows from Financing Activities Notes Drawings/Dividends Net Increase in Cash $ $ 9000 (650) 2000 (25) $ 8350 6000 1975 16325 Part Two A) a. The equipment (purchased on January 1, 2003) has a useful life of 12 years with no salvage value (Straight-line method is used). Depreciation 70000 Accumulated Depreciation 70000 The cost of the asset decreases by 70000 b. Interest accrued on the bonds payable is $20,000 as of December 31, 2003. Interest Expense 20000 Interest Payable 20000 The liabilities increase by 20000 c. Unexpired insurance at December 31, 2003 is $7,000. This would increase the assets by 7000 d. The rent payment of $140,000 covered the four months from December 1, 2003 through March 31, 2004. Interest Prepaid 105000 Cash 105000 This would have no affect as one assets increase while the other asset decreases e. Salaries and wages of $28,000 were earned but unpaid at December 31, 2003. Salaries Expense 28000 Salaries Accrued 28000 The liabilities would increase by 28000 B) 1) Trading and profit and loss account 2) Balance sheet-current assets 3) Balance sheet-current liabilities 4) Balance sheet-current assets 5) Balance sheet-current assets 6) Balance sheet-Property plant and equipment 7) Balance sheet-current assets 8) Balance sheet-current assets 9) Balance sheet-current assets 10) Balance sheet-stock holder's equity 11) Trading and profit and loss account 12) Trading and profit and loss account References 1) Hagen, K. M. (2005). How To Prepare a Cash Flow Statement. Retrieved February 17, 2008, from Googo Bits: http://www.googobits.com/articles/932-how-to-prepare-a-cash-flow-statement.html 2) Preparing the Financial Statements. (2007). Retrieved February 17, 2008, from Net MBA: http://www.netmba.com/accounting/fin/process/statements/ 3) Sangster, Alan & Wood, Frank (1999), "Business Accounting 2", Eighth

The background, profile of the study & statement of the problem. Based Research Proposal

The background, profile of the study & statement of the problem. Based on my last project which was - Research Proposal Example The interventions come as a way of enforcing tobacco control strategy and when implemented they either lower or raise sales revenue for tobacco products marketing companies (Bump at al. 5). They come in form of increased tax rates on cigarette, increased competition, local or federal regulations on advertisements and sales, economic restrains, and technology standards (Suttle, 1). Others like increased tax on tobacco products work to raise revenue, correct externalities as well as regulate use of tobacco products (Who, 55). However, the intervention does not make the company less ambitious to increase sales revenue. It makes the company work harder to overcome all the handles in the most efficient way possible. The Company has increased its advertisement strategies, which has increased the company’s income level and foreign exchange in the Kenyan economy (Laikwan, 111). This makes the above-identified factors to require a research on how they affect sales revenue in cigarette marketing companies with BAT as the case study. According to Chacha (1), BAT is one of the greatest contributors to national economy through increases employment rates, income levels and earning the country foreign exchange. This has been made possible due to the different factors that BAT has had to put in place despite the many challenges it has had to pass. Among the factors are increased advertisements, maintaining the brand name and abiding by set regulations to ensure they remain in the market. These together with some of the intervention factors mentioned above affects BAT’s sales revenue in the country either positively or negatively. There is therefore a great need for an investigation on how each identified factor affects BAT’s sales revenue as a cigarette marketing company. BAT like any other cigarette marketing company has been faced with so many huddles and yet it has managed to maintain high-income

Nursing Informatics Telehealth and Graves and Corcorans Term Paper

Nursing Informatics Telehealth and Graves and Corcorans Data-Information-Knowledge - Term Paper Example According to the research findings Tone quoted Graves and Corcoran to have said that nursing informatics is â€Å"a combination of computer science, information science, and nursing science designed to assist in the management and processing of nursing data, information and knowledge to support the practice of nursing and the delivery of patient care.† In turn, nursing informatics is part of healthcare informatics that Guenther had reported to have been defined by Saba and McCormick as â€Å"the integration of health sciences, computer science, information science, and cognitive science to assist in the management of health care information.† The striking similarity of the definitions between nursing informatics and health informatics should not be a surprise. It is highly likely that Graves and Corcoran have influenced the entire field of healthcare informatics as health care informatics may have influenced Graves and Corcoran. However, Guenther reported that medical i nformatics is a term that have been in used since the mid-70s and had referred to â€Å"information technologies that concern patient care and the medical decision-making process.† Further, Guenther reported that the term nursing informatics â€Å"was not seen in the literature until 1984† even if Guenther reported that nurses have been working on nursing informatics for more than twenty-five years as of 2006. It is not clear from Guenther who started the term nursing informatics in 1984. ... oles and Barber (1980), nursing informatics has been in used even before 1980 and, thus, Guenther (2006) may be wrong on the view that nursing informatics â€Å"was not seen in the literature since 1984.† Further, according to Thede (2010) based on the work of Sackett and Erdley, the term â€Å"informatics† was coined in 1966 but Scholes and Barber (1980) was probably the first to use the term â€Å"nursing informatics†. The work of Staggers and Thomson (2002) and Guenther (2006) are highly informative on the literature of nursing informatics as well as on how our notion of nursing informatics has evolved over the years. Staggers and Thomson (2002) emphasized the need for a definition of nursing informatics even if by that time, the American Nursing Association has already adopted a definition of nursing informatics in 2001. At minimum, the Staggers and Thomson (2002) expression of a need for a definition of nursing informatics probably indicated a discontent for the prevailing notion of nursing informatics in 2002. As Staggers and Thomson (2002, p. 255) themselves pointed out, â€Å"a definition is a fundamental element for shaping a specialty.† Staggers and Thomson (2006, p. 255) continued that â€Å"a definition for nursing informatics guides role delineation for nurses interested in informatics and suggests directions for practice, education, training, and research.† Further, a definition of nursing informatics â€Å"may be useful to other disciplines as they define informatics practice within their own specialties† (Staggers and Thomson, 2002, p. 256). Staggers and Thomson also emphasized that â€Å"a definition for nursing informatics is needed to help others, within and outside nursing, understand the legitimacy of the practice and the general competencies of a nurse who

The background, profile of the study & statement of the problem. Based Research Proposal

The background, profile of the study & statement of the problem. Based on my last project which was - Research Proposal Example The interventions come as a way of enforcing tobacco control strategy and when implemented they either lower or raise sales revenue for tobacco products marketing companies (Bump at al. 5). They come in form of increased tax rates on cigarette, increased competition, local or federal regulations on advertisements and sales, economic restrains, and technology standards (Suttle, 1). Others like increased tax on tobacco products work to raise revenue, correct externalities as well as regulate use of tobacco products (Who, 55). However, the intervention does not make the company less ambitious to increase sales revenue. It makes the company work harder to overcome all the handles in the most efficient way possible. The Company has increased its advertisement strategies, which has increased the company’s income level and foreign exchange in the Kenyan economy (Laikwan, 111). This makes the above-identified factors to require a research on how they affect sales revenue in cigarette marketing companies with BAT as the case study. According to Chacha (1), BAT is one of the greatest contributors to national economy through increases employment rates, income levels and earning the country foreign exchange. This has been made possible due to the different factors that BAT has had to put in place despite the many challenges it has had to pass. Among the factors are increased advertisements, maintaining the brand name and abiding by set regulations to ensure they remain in the market. These together with some of the intervention factors mentioned above affects BAT’s sales revenue in the country either positively or negatively. There is therefore a great need for an investigation on how each identified factor affects BAT’s sales revenue as a cigarette marketing company. BAT like any other cigarette marketing company has been faced with so many huddles and yet it has managed to maintain high-income

Subprime Mortgage Crisis Essay Example | Topics and Well Written Essays - 1000 words

Subprime Mortgage Crisis - Essay Example When home prices started falling and those loans started to go bad, Bear’s creditors got scared and pulled their money out of the investment bank. The U.S.  subprime mortgage crisis  was an unfolding of events and that were significant aspects of a financial recession and subsequent crisis that was manifested significantly in 2008. It was characterized by an upsurge in  subprime  mortgage and foreclosures, and the resultant drop of securities was backed up by the mortgages. These  mortgage-backed securities  (MBS) and collateralized debt obligations  (CDO) usually offered attractive return rates due to the high rates of interest on the mortgages but the lower quality of credit ultimately caused huge defaults. In as much as the crisis elements became more clear in 2007, most major financial institutions collapsed in September of 2008, with distinguishable disruption in the credit flow to businesses and consumers during the onset of the most severe worldwide recession. This subprime mortgage crisis was accompanied by fraud issues concerning relating to the Bear Stearns Company. Bear Stearns, had been on Wall Street feature from 1923 and had survived the 1929 crash without laying off any employees. But in 2008, its customers and creditors were worried that the billions of dollars of mortgage-backed securities on its books weren’t worth what the company claimed. Therefore, they stopped doing business with Bear Stearns. Within a few days; Bear was digested into JPMorgan Chase & Co. via the help of the Federal Reserve for an approximate value of a new Madison Avenue office tower. Bear Stearns failure was attributed largely to gorging on subprime mortgages in the previous years in what was termed as a continually-rising housing market.  

Niccolo Machiavelli Essay Example for Free

Niccolo Machiavelli Essay Niccolo Machiavelli was a political philosopher of the Renaissance. He lived from 1496-1527. Niccolo Machiavelli was also a very famous painter in his time. He painted many famous paintings that are seen in museums, books, and many other places. He was also involved in government throughout his life. Niccolo Machiavelli was a painter, political philosopher, Italian historian, an statesman for influenced many political leaders in Europe. Niccolo Machiavelli led a very political life. In 1494, Niccolo Machiavelli became an important diplomat. He spent most of his time over the years writing history, political philosophy, and plays. The Renaissance was a time of political conflict. Niccolo took part in diplomatic missions through France, Germany, and Italy. In later years, he was forced to retirement of the political business. Machiavelli was known as the â€Å"father of modern political theory†. Niccolo Machiavelli had many political writings. Many of Machiavelli’s writings reflected political issues. He wrote about the world around him and his life in the Renaissance. He witnessed many changes in the environment and wrote about them. Niccolo Machiavelli wrote one political treatise titled The Prince. The Prince was written during a time of tragedy in the Renaissance. Many things Machiavelli wrote about had to deal with politics and violence. The Prince was written in 1513. Although it was written then, it was published however until 1532 and Machiavelli’s death. The theme of this book is about preservation of authority and the establishment of it. Because of The Prince, Machiavelli is considered one of the greatest early modern analyzers of the political power. In 1498, Machiavelli served as a civil servant in Florence. Later in 1512, Machiavelli was imprisoned and the republic failed. Machiavelli had many jobs over his lifetime. He was the head of the second chancery in 1498. Niccolo was also the secretary of council and he studied political tactics. He also studied the strength of a nation with only one prince. In 1509, Machiavelli led a small army to free Pisa. Later in his life, for 5 years he worked as a historiographer. Niccolo Machiavelli had hard times in his life. He lost his place in politics and very much wanted it back. When he wrote The Prince, he wrote it to try and regain favoritism by Medici. In the end, Medici didn’t agree with what Machiavelli said in The Prince and ended up rejecting Machiavelli’s proposal to have that job back. Machiavelli also wrote a book titled â€Å"Discourses On Livy†. The book was on Machiavelli’s full political philosophy. Niccolo also wrote a biography on the Life of Castruccio Castracani. He wrote many plays and also many poems. His most famous poem was The Mandrake. The Mandrake was written in 1524. Machiavelli also wrote the History of Florence in 1525. The History of Florence tells about chronicles of the city. Machiavelli also wrote the Art of the War in 1521. That book describes mercenary troops and their lives. Niccolo Machiavelli was a very productive leader. Over all of his tragedies that happened in his life, he still overcame all of it. He worked very hard producing plays that have become very famous over the years. He wrote The Prince, which is a very well populated piece today. Not only did Machiavelli produce plays but he also wrote poems and biographies for people. Many of his quotes that he resighted in The Prince are still remembered today and used greatly. He was also a very significant political leader and went very far in government.

An Investigation into the Factors which Affect Osmosis Essay -- GCSE B

An Investigation into the Factors which Affect Osmosis Osmosis is defined as the movement of water molecules from a higher concentration to a lower concentration through a partially permable membrane. Osmosis occurs with molecule moving in and out, these molecules move across the plant’s cell membrane. The plant’s cell membrane is partially permable and therefore it has small holes in it which allow for small water molecules to pass through it however larger molecules such as glucose through. However on the out side of the plant cells there is a cell wall of cellulose that has larger holes that let anything pass through it. This cell wall is totally permeable and therefore will allow larger molecules such as glucose through it, but the larger molecules can still not pass the cell membrane. When these cells are in a solution which has a higher concentration of water than the cells concentration of water the water will diffuse into the cell as the water moves from a higher concentration (the solution) to the lower concentration (the cells.) As more and more water enters the cell the cell wall starts to expand and the cell starts to become turgid. Even is a plant cell is placed in a solution where there is a high water concentration and a weak sugar solution (say a 0.1 d/mol3 strong) there will still be more water outside the cell than inside the cell therefore there will still be an increase in volume and weight. This means that when the plant cells are placed in a strong sugar solution (where there is more sugar than water.) there will be a decrease in weight and volume. This process is defined as plasmolysis. This is where the cell membrane pulls away from the cell wall, this is because a lot of water has been moved from the cell as the plant cell has the strong concentration of water and the solution has a weak concentration the water will move from the plant top the water. Sometimes the cell will shrivel up completely and it becomes flaccid. This is represented in the diagram below With osmosis occurring there will eventually be a point where the concentration of water will be equal to the concentration inside the cell. This means that with the water still diffusing in and out there will be equal amounts going in and out. This means that osmosis is still occurring but the plant or the solution is either gaining o... ...ainst the cell wall, the tugor pressure will reach it’s maximum and the cells will not be able to take in any more water. At the other end of the line, I would expect the line to eventually curve off horizontally. Once the cell becomes flaccid and the cell membrane collapses, no more water would be able to escape. I did predict that the stronger the solution the more the potato chips would lose weight. I believe my results have proven this. Evaluation I am pleased with the way my experiment has gone, I did not come across too many problems and most of my points on the graph were close to the line of best fit. Therefore I am happy with the accuracy of my results. I think my method was adequate for producing accurate results I could still improve it. I could’ve also tried to measure the potato chips more accurately when cutting them. I feel my investigation on the whole was a sucsess. I achieved reliable and accurate results. however I could increase my confidence in my conclusions by repeating the experiment with another carrot to back it up. But on the whole my experiment matched my prediction and I am happy about my results and the way I conducted it.

Analysis of Thomas Mores Utopia Essay -- Thomas More Utopia Literatur

Analysis of Thomas More's Utopia The historical Thomas More, the author of Utopia, was an extraordinarily complicated man who tied up all the threads of his life in his heroic death. The Utopia is the sort of complicated book that we should expect from so complicated a man. It is heavy with irony, but then irony was the experience of life in the Sixteenth Century. Everywhere--in church, government, society, and even scholarship--profession and practice stood separated by an abyss. The great difficulty of irony is that we cannot always be sure when the ironic writer or speaker is being serious and when he is being comical. We find that difficulty in Utopia. Edward Hall, the great chronicler of English history of More's time wrote, "For undoubtedly he beside his learning had a great wit, but it was so mingled with taunting and mocking that it seemed to them that best knew him, that he thought nothing to be well spoken except he had ministered some mock in the communication." (*) In Utopia three characters converse, and reports of other conversations enter the story. Thomas More appears as himself. Raphael Hythlodaeus is the fictional traveler to exotic worlds. More's young friend of Antwerp Peter Gillis adds an occasional word. Yet the Thomas More of Utopia is a character in a fiction. He cannot be completely identified with Thomas More the writer who wrote all the lines. Raphael Hythlodaeus's name means something like "Angel" or "messenger of Nonsense." He has traveled to the commonwealth of Utopia with Amerigo Vespucci, seemingly the first voyager to realize that the world discovered by Columbus was indeed a new world and not an appendage of India or China. Raphael has not only been to Utopia; he has journeyed to other strange places, and found almost all of them better than Europe. He is bursting with the enthusiasm of his superior experiences. However, I shall devote most of my remarks to the second "book" or chapter in More's work--the description of the island commonwealth somewhere in the New World. Since the Utopians live according to the law of nature, they are not Christian. Indeed they practice a form of religious toleration. Utopia provides a second life of the people above and beyond the official life of the "real" states of the Sixteenth Century. Its author took the radical liberty to dispense w... ... marriage is allowed but strictly controlled so that conjugal relations relieve sexual needs without creating any genuine bonds of intimacy between husbands and wives. Utopia is thus not a program for our society. It is not a blueprint but a touchstone against which we try various ideas about both our times and the book to see what then comes of it all. It helps us see what we are without telling us in detail what we are destined to be. Utopia becomes part of a chain, crossing and uncrossing with past and present in the unending debate about human nature and the best possible society possible to the kind of beings we are. Utopia becomes in every age a rather sober carnival to make us smile and grimace and lift ourselves out of the prosaic and the real, to give ourselves a second life where we can imagine the liberty to make everything all over again, to create society anew as the wise Utopus himself did long before in Utopia. His wisdom is not ours. But it summons us to have our own wisdom and to use it as best we can to judge what is wrong in our society in the hope that our judgment will make us do some things right, even if we cannot make all th ings new this side of paradise.

Healthy foods vs. not healthy foods Essay

Eating is something that we all have to do to stay alive and we do it at least three times a day. We live in a world where there are so many choices and no one but ourselves are responsible for the foods we eat. In this essay I will compare and contrast the differences between eating healthy foods instead of not so healthy foods. First I’m going to discuss the healthy foods. The two areas of healthy food I’m going to talk about are the benefits and taste. The Benefits of eating healthy foods are that our bodies stay healthy, keeps you full and satisfied longer during the day, giving you more energy through out the day and in the long run keeping us out of the doctor’s office. If you’re trying to lose weight consuming healthy foods is a start to lose weight. The taste of healthy foods is fresher and if you prepare it well the taste will satifa you but it can sometimes lack good taste if you don’t know how to prepare it. Second I’m going to discuss the benefits and taste of the not healthy foods. There is no benefit of eating food that isn’t healthy for you. When we consume foods that have no benefits we end up with all types of health problems like diabetes, heart conditions and being overweight Which all can lead to high medical bills. The taste of these kinds of food might tastes better at the moment due to all the ingredients that are in them and might cost cheaper so it becomes easier for us to consume. In the long run we are responsible for what we eat and the choices of food we buy but we should all consider the benefits it will make or not make.

An Inconvenient Truth

An Inconvenient Truth (Narrative Report) Through lectures, writings, and a documentary film, he sought to raise awareness of global warming. The film An Inconvenient Truth (2006) gave him a platform for illuminating the dangers of climate change before a wide audience. It received an Academy Award for best documentary. The Nobel committee cited Al Gore as â€Å"the single individual who has done most to create greater worldwide understanding of the measures that need to be adopted† to halt global warming.Given this historic blizzard, should this most recent evidence of a global warming trend be taken seriously? Is there conclusive evidence of global warming? Does global climate change have serious consequences when many of us live or travel in climate-controlled structures that are cooled in summer and heated in winter? The general consensus of the scientific community is that the earth's surface is warming.Research centers in Great Britain and the United States maintain two l ong-term data sets on global surface temperatures; the most recent data from these centers indicated that 2005 was the warmest year on record. As Al Gore discussed on the film, he mentioned that warming  temperatures  are already causing significant changes to mountain glaciers around the world, ice sheets in Greenland and the Antarctic, and polar sea ice in the Arctic. From Europe to Africa to Asia to North America, mountain glaciers have receded over the 20th century, and melting is becoming more rapid.The large-scale melting of ice may accelerate the pace of global warming in what is known as a feedback process. Because ice reflects sunlight back out to space, it has a cooling effect. Water and land, which are darker than ice, absorb and retain more heat. And he also discussed that the global average temperatures strongly suggest that global warming has actually begun to take place. This is not, however, a simple trend to document. Temporary confounding factors can mask an ov erall trend in average temperatures.He also mentioned about the ice berg in the Antartic and Artic zones. He said that the reason why it melted so fast in our century is that the stronger heat from the the sun. Mr. Al Gore is only concerned to our mother Earth today. ‘Coz he said that maybe after 50 more years, most of the lands on our planet will be submerged on water. And he also said that the risk of happening this is almost 65% in reality! Indeed, a global convention would not otherwise have been possible.It is important to remember that an alteration of the global climate system is unlikely to be one of just gradual change, but that dramatic changes and shifts are possible. Also, for any factor, such as increased high-altitude cloudiness, that could lessen the effects of global warming, there is likely to be a factor that could heighten the effects. In the end, it is common sense to do something to avert global warming. This is not a backyard experiment that humankind can walk away from. We are experimenting with the entire planet, and this is where we live. An Inconvenient Truth The movie we watched last Friday was â€Å"An Inconvenient Truth. † For me, it is entitled â€Å"An Inconvenient Truth† because the main topic there, which is climate change and climate crisis, is a very inconvenient reality that we’re facing today. The man discussing the issue was former United States Vice President Mr. Al Gore, who was a politician and a very concerned man about the environment. An Inconvenient Truth focuses on Al Gore and his travels in support of his efforts to educate the public about the severity of the climate crisis. The main issue presented in the clip wasclimate change and climate crisis. Mr. Al Gore explained this topic through a Power Point presentation. He travelled all over the world to show people this presentation. He had a vision: to convince people that global warming is a reality that we’re currently facing today and we should start taking care of Mother Earth. According to him, global warming is now melting glaciers, ice, and it is destroying the beauty of Earth. He said that the main cause of this is the Greenhouse Effect, which is caused by a lot of Carbon Dioxide (CO2) that are trapped within the Earth. The Earth was said to â€Å"breathe out† CO2. CO2 was trapped in the Earth because of the unusual thickening of the Earth’s ozone layer, and now it â€Å"breathes out† little CO2 than before. The greenhouse effect is bad to the living organisms on Earth because it contributes to a lot of damage to the planet. The human activity that caused the greatest release of greenhouse gases is the smoke released from factories. It releases harmful substances that damage our ozone layer. But, there are also other causes, such as what Mr.  Al Gore said: â€Å"Each one of us is a cause of global warming, but each one of us can make choices to change that with the things we buy, the electricity we use, the cars we drive; we can make choices to bring our individual carbon emissions to zero. The solutions are in our hands, we just have to have the determination to make it happen. We have everything that we need to reduce carbon emissions, everything but political will. But in America, the will to act is a renewable resource. Throughout the movie, Gore discusses the scientific opinion on climate change, as well as the present and future effects of global warming and stresses that climate change â€Å"is really not a political issue, so much as a moral one,† describing the consequences he believes global climate change will produce if the amount of human-generated greenhouse gases is not significantly reduced in the very near future. Gore also presents Antarctic ice coring data showing CO2 levels higher now than in the past 650,000 years. Yes, I believe Al Gore. I believe that global warming is happening right now. In the realities happening now, who wouldn’t believe that it’s happening right now? A particular event that cited why Mr. Al Gore gives proof that global warming is happening was the melting of glaciers in Antarctica and temperature rise. What inspired his interest in the issue was his college education with early climate expert Roger Revelle at Harvard University; his sister's death from lung cancer and his young son's near-fatal car accident. Gore recalls a story from his grade school years, where a fellow student asked his geography teacher about continental drift. During the film's end credits, a diaporama pops up on screen suggesting to viewers things at home they can do to combat climate change, including â€Å"recycle†, â€Å"speak up in your community†, â€Å"try to buy a hybrid vehicle†, â€Å"vote for leaders who are concerned about caring for the environment† and â€Å"encourage everyone you know to watch this movie. † Well, I’ll definitely encourage everyone to watch this movie because it really inspired me and it showed me what’s really happening in reality. I learned a lot of things in the movie, and there’s no doubt that everyone will learn a lot and be inspired by it too. An Inconvenient Truth An Inconvenient Truth (Narrative Report) Through lectures, writings, and a documentary film, he sought to raise awareness of global warming. The film An Inconvenient Truth (2006) gave him a platform for illuminating the dangers of climate change before a wide audience. It received an Academy Award for best documentary. The Nobel committee cited Al Gore as â€Å"the single individual who has done most to create greater worldwide understanding of the measures that need to be adopted† to halt global warming.Given this historic blizzard, should this most recent evidence of a global warming trend be taken seriously? Is there conclusive evidence of global warming? Does global climate change have serious consequences when many of us live or travel in climate-controlled structures that are cooled in summer and heated in winter? The general consensus of the scientific community is that the earth's surface is warming.Research centers in Great Britain and the United States maintain two l ong-term data sets on global surface temperatures; the most recent data from these centers indicated that 2005 was the warmest year on record. As Al Gore discussed on the film, he mentioned that warming  temperatures  are already causing significant changes to mountain glaciers around the world, ice sheets in Greenland and the Antarctic, and polar sea ice in the Arctic. From Europe to Africa to Asia to North America, mountain glaciers have receded over the 20th century, and melting is becoming more rapid.The large-scale melting of ice may accelerate the pace of global warming in what is known as a feedback process. Because ice reflects sunlight back out to space, it has a cooling effect. Water and land, which are darker than ice, absorb and retain more heat. And he also discussed that the global average temperatures strongly suggest that global warming has actually begun to take place. This is not, however, a simple trend to document. Temporary confounding factors can mask an ov erall trend in average temperatures.He also mentioned about the ice berg in the Antartic and Artic zones. He said that the reason why it melted so fast in our century is that the stronger heat from the the sun. Mr. Al Gore is only concerned to our mother Earth today. ‘Coz he said that maybe after 50 more years, most of the lands on our planet will be submerged on water. And he also said that the risk of happening this is almost 65% in reality! Indeed, a global convention would not otherwise have been possible.It is important to remember that an alteration of the global climate system is unlikely to be one of just gradual change, but that dramatic changes and shifts are possible. Also, for any factor, such as increased high-altitude cloudiness, that could lessen the effects of global warming, there is likely to be a factor that could heighten the effects. In the end, it is common sense to do something to avert global warming. This is not a backyard experiment that humankind can walk away from. We are experimenting with the entire planet, and this is where we live.

Local Studies

Mobile Restaurants or simply street food is ready-to-eat food or drink sold in a street or other public place, such as a market or fair, by a hawker or vendor, often from a portable stall. While some street foods are regional, many are not, having spread beyond their region of origin. Most street foods are also classed as both finger food and fast food, and are cheaper on average than restaurant meals. According to a 2007 study from the Food and Agriculture Organization, 2. 5 billion people eat street food every day. Today, people may purchase street food for a number of reasons, such as to obtain reasonably priced and flavourful food in a sociable setting, to experience ethnic cuisines and also for nostalgia. Historically, in places such as ancient Rome, street food was purchased because the urban poor did not have kitchens in their homes. What makes a restaurant awesome? Some would say great food and the right ambiance? Great food is subjective and varies with each person’s experience and background. However, to be considered awesome, a restaurant has to take the overall dining experience to a higher level. That means food that leaves an indelible mark on your taste buds and imprints lasting memories in your mind in an ambiance that carves out a special place in the heart to share with other people. Each serves gourmet food with the freshest ingredients, and combines nature elements, artifacts or a sense of history in its atmosphere. Simply put, these restaurants have a story to tell that is spread via word-of-mouth. I can proudly say that these restaurants are found only in the Philippines. Inspired by the outdoor markets of Mercato Centrale in Florence and the Boroughs Market in London, Mercato Centrale at Bonifacio Global City is an innovative weekend lifestyle market with unique, great tasting food finds that you won’t find anywhere around the metro. Mercato also has an extensive selection of healthy and organic fruits, vegetables and livestock, all located in a clean, comfortable, well-ventilated and organized setting. On top of a fantastic food selection, Mercato will be full of fun activities, cooking demonstrations and live entertainment that will keep your family coming back for more every weekend.

Analysis of Saudi Mutual Funds Regression Results Speech or Presentation

Analysis of Saudi Mutual Funds Regression Results - Speech or Presentation Example The significant predictors are MSCI Asia Equity Index, b = 0.1971, p It is also worth mentioning that the other four benchmarks namely, MSCI North America Equity Index, MSCI Europe Equity Index, Saudi Large-cap Growth Equity Portfolio Returns, Citigroup/Salomon Brothers World Money Market (one-month) Index, are not statistically significant predictors of total weekly returns. It can be interpreted to mean that whatever effect these benchmarks seemed to have on total weekly returns are not supported by any statistical evidence. Rather, these effects may simply be due to chance. In addition, the constant coefficient is also not significant. Upon closer inspection of the values of the coefficients of the twelve benchmarks, it can be observed that there are six positive predictors and two negative predictors of total weekly returns. The positive predictors are MSCI Asia Equity Index, MSCI GCC ex-Saudi Arabia Equity Index, Barclays Capital / Lehman Brothers Global Corporate Bond Index, Saudi Large-cap Value Equity Portfolio Returns, Saudi Small-cap Equity Portfolio Returns, and S & P / Goldman Sachs Commodity Index. This means that as these benchmarks become higher, total weekly returns generated by Saudi mutual funds also becomes higher. Furthermore, among these positive predictors, it can be seen that Barclays Capital / Lehman Brothers Global Corporate Bond Index has the highest effect of all, contributing

European Business Practice Essay Example | Topics and Well Written Essays - 750 words - 1

European Business Practice - Essay Example These include free movement of goods, free movement of people, free movement of services and free movement/transfer of capita (McCormick, 2011). Some of the benefits are as discussed below. Businesses have greatly benefited from the single market. The EU being a free trade area, single market allows the businesses to operate and conduct their business activities in an unhindered manner. Companies have the freedom to invest in any of the member countries as international trade has been fostered. Goods can be accessed at cheaper prices, and the transportation has become easier due to improved infrastructure (Euromove, 2011). The policies for conducting business between the EU member countries have been made more favourable and hence, companies have increased the rate at which they carry out activities and operations. Countries have also benefited greatly from the European Union. This union has boosted and promoted the development of infrastructure, telecommunications and development of trade centers (Weresa, 2010). One example of a country that has benefited from such is Scotland, which is a member country. In the country, roads have been developed, security has been boosted due to the combined armed forces and the level of living standards has been raised as the EU, through structural funds, has given and funded a big percentage of people who are below the poverty line (McCormick, 2011). Another benefit can be seen in terms of economic growth and creation of employment opportunities. Research conducted shows that between 1992 and 2006, the Single market program fostered development as the European Union GDP rose by 2.2 % to 233 billion euros. This, in return, led to the creation of 2.75 million jobs spread across the member countries (Daneshku, 2014; European Union, 2013). Personal benefits can also be realised from being EU members. One has the unlimited

Low Cost Airlines Essay Example | Topics and Well Written Essays - 1750 words

Low Cost Airlines - Essay Example For more than a decade now, the potential of the low-cost airline business has been evident from the huge capitalization of these airlines at stock market spheres (Brock, 2000). For example, at the start of the current decade, in 2002, Ryanair realized a market capitalization of 4.9 billion Euros, which was 45 percent more, when compared to the levels realized by British Airways (Rhoades, 2008). The increased uptake of low-cost airlines was evident from its revenue levels, which were approximated at 20 times compared to that of the traditional competitor (Dempsey and Goetz, 1992). The huge success of starter low-cost airlines in the industry has led to the emergence of new airlines in the same category and using the same business, trying to mirror their strategies. The success of these airlines can also be traced from the fact that they have stimulated a new class of demand, which offers evidence that they are not getting their customers from traditional airlines; low-cost airlines a re attracting new demand and customers into the industry (Dresner, Lin and Windle, 1996). Due to the major impact of low-cost airlines, traditional airlines have acknowledged the threat of the growing competition; therefore, have reacted to the new business model, especially in the line of business travel (Meyer and Menzies, 2000). This paper will explore the success strategies of low-cost airlines; explore the factors behind their success, analyze their business model and prospect their growth. The deregulation of air transport Following the enactment of the Airline Deregulation Act of 1978, the control of airline business and services was, to some extent, moved from the political system to the market system (Dempsey and Goetz, 1992). Deregulation refers to the change of the control exercised over air travel from the Civil Aeronautics Board (CAB), which administrated the entry of airlines into the business, their exit and the pricing of airline services, to the partial control and administration of business systems and infrastructure. Deregulation also featured the abolishment of the CAB’s control of mergers, intercarrier agreements and customer affairs (Dempsey and Goetz, 1992). The complete shift of the control took place after the endorsement of the CAB sunset ACT of 1984, which gave way to the economic liberalization of the management of air travel, which was part of deregulation, which was started after the realization that the political control of the economy did not serve the best interests of the public (Dempsey and Goetz, 1992). The air freedoms that came after deregulation Following the deregulation of the management and the control of airline services, all airline operators were allowed the freedom to operate on any route that they chose to operate. The operators of air travel services were allowed the freedom to set the fares of their travel services like they deemed fit, which would be influenced by the forces of demand, and the supply of air travel services (Dempsey and Goetz, 1992). During the time before the deregulation, there were some carriers that were not allowed to operate out of specified states, but after deregulation, these carriers were allowed to fly and operate across the country, without any limitations. Following the deregulation of the air travel industry, the restrictions that had been set in the way of entry into the industry were abolished (Dempsey and Goet

I think that Television technologie have the greatest impact on global Research Paper

I think that Television technologie have the greatest impact on global communications for these reasons - Research Paper Example In the current world people are enjoying the evolution of flat screens, and the technology of 3D. Viewers enjoy better view and the industry will be big in the future. Most of the duties performed by television industries are unique like broadcasting football matches from different part of the earth. The introduction of big flat and colored televisions are making individuals enjoy when watching football matches unlike before when everything broadcasted by televisions were only in black and white. International relations is the relationship between countries in the world. This relationship is based on mutual respect. This is because every country in the world is a sovereign state. International relations has facilitated a lot of things in the world; the growth and development of the international market depends highly on the international relations between different states of the world (Wilkins, 2001). Evolution of Television Opt electric Transformation This was the first of the serie s of the nineteenth-century discoveries which finally became the basis of television discovery. This process which leads to changes of behavior of electrons caused by variations in amount of light illuminating a given material. This process was very instrumental in the development of the television (Todorivic, 14). ... For it to be possible to reproduce all the tones from black to white passing by different shades of gray, the light source was expected to be able to change its intensity several hundred times in the course of one television line, and this was to be during the 60th of the duration of one picture ( Todorivic, 17). The Cathode-Ray Tube More research in the development of television shows that Nipkow disk was not a perfect solution for the display of transmitted moving images. By the end of nineteenth century cathode-ray tube was developed which became the essential and basic television display device (Todorivic, 17). Discovery and development of the television have had several advantages to the world. Television can be used for entertainment and as well as educational uses. Television is one source of informing whereby broadcast news and weather stations help in keeping people updated about the current events. This helps people in knowing what is happening around them before they make some decisions or adjustments to fit in the updates received from the television. Television can be used for educating purposes. Through the programs casted by the television and adverts individuals are able to learn new things through this channel of communication. When families sit together to watch different programs, this helps in creating a strong family bond because as people watch they share a lot about what they are watching (Anthony, 2007). Complex TV shows or movies requires a great deal of intelligence to comprehend the story line of the show or movie. The current TV stations not only bring comedy, drama and action to their viewers but also they have been bringing some programs

ORGANISATIONAL POLITICS, CULTURE AND MANAGEMENT Essay

ORGANISATIONAL POLITICS, CULTURE AND MANAGEMENT - Essay Example shing selected aims.† For Henry Fayol â€Å"To Manage is to forecast, to plan, to organize, to command, to co-ordinate and to control† (Robbins, Bergman, Stagg & Coulter 2012). These are the major functions performed by any manager in any organization although the functions differ depending on the size of the organization. To perform these functions, managers do need to have power and authority in order to elicit compliance and commitment from the employees. However, with all the resources in the world, an organization cannot achieve its goals if it is not accompanied by effective management especially in modern times when management has become so complex and demanding owing to globalization. Effective management in this case, depends on how well the managers exercise their power and authority over subordinates. In this essay, I will argue that management is both an art and a science which requires effective exercise of power to elicit compliance and commitment. I will argue that it is an art in the sense that it has its own creative skills, tools and techniques. It also requires intelligence, innovation, an individual approach, discipline and dedication as well as practicability. It is a science in that it utilizes empirically tested principles and draws heavily from social sciences such as economics, sociology and psychology. To be successful in the management field, management cannot be reduced to either an art or science but should be taken as both an art and a science. Managers in the organization exercise various types of power in an effort to influence the followers so that they can be committed and engaged to their work hence improved performance and success for the organization. Koontz and Weihrich define power as â€Å"the ability of individuals or groups to induce or influence the beliefs or actions of other persons or groups (2008: 179). Influence in this case according to Silos (2003) is the ability to make the followers strive towards a common

Synthesis of 4‐methylcyclohexene Essay Example for Free

Synthesis of 4†methylcyclohexene Essay Abstract 4-methylcyclohexanol was synthesized to 4-methylcyclohexene using dehydration. 4-methylcyclohexanol was heated to reflux and the subsequent distillate (4-methylcyclohexe) was collected. It was then purified using sodium chloride to separate products and an anhydrous solid was then added and filtered. The resulting product had a mass of 0.399 g and a percent yield of 41%. The product was positively identified and characterized as 4-methylcyclohexene via IR and Br2 test. Introduction To synthesize 4-methylcyclohexene from 4-methylcyclohexanol the starting material can be dehydrated resulting in the desired compound. For dehydration to be possible the OH group on the 4-methylcyclohexene must first be converted into H2O by means of an acid-base reaction using a strong acid catalyst such as phosphoric acid and sulfuric acid. The H2O will then become the favored leaving group and leave on its own resulting in the formation of a carbocation in excess water. The water will remove the acidic hydrogen on the carbocation producing the desired alkene as well as regenerating the acid catalyst (fig. 2). A time effective way to collect the 4-methylcyclohexene is to heat the reaction to reflux as it is taking place. This allows the product to be separated from the starting materials by means of the boiling point discrepancy between the isolated alkene (101-102 C) and the starting alcohol (171-173 C). After the distillate is collected any impurities of water and phosphoric acid can be extracted by adding sodium chloride, drying the resulting organic layer with an anhydrous solid, and  filtration. IR of both the starting alcohol and the resulting alkene can be compared as a means of identification and characterization as well as a Br2 test to ensure the correct product was formed. Procedure and Observations A mixture of 4-methylcyclohexanol (1.5mL), 85% phosphoric acid (0.40mL), and six drops of concentrated sulfuric acid were heated to reflux. The mixture turned a dark brown upon reaction and darkened with exposure to heat. Initially the heating temperature reached 190C but was then lowered and maintained within the range of 160-180C until the reaction mixture stopped boiling. The resulting distillate was collected and removed. The stillhead the distillate was collected in was then washed with sodium chloride (1.0ml) and the subsequent mixture was added to the product. This mixture was shaken and aqueous and organic layers were allowed to form. The aqueous layer was removed from the organic and the organic dried with anhydrous solid and filtered through a cotton-plugged pipet. The mass of the product as well as a percent yield was determined. An IR was taken and compared to the starting material as well as a Br2 test. Results and Calculations 4-methylcyclohexanol starting mass: 1.164 g actual 4-methylcyclohexene mass: 0.399 g 4-methylcyclohexanol molecular weight = 114 g/mol 4-methylcyclohexene molecular weight = 96 g/mol Percent yield calculations: % yield = (actual yield/ theoretical yield) * 100% 1.164 g 4-methylcyclohexanol * 1mol 4-methylcyclohexanol/114 g * 1 mol 4-methylcyclohexanol/ 1 mol 4-methylcyclohexene * 96 g/ 1 mol 4-methylcyclohexene = 0.980 g 4-methylcyclohexene (theoretical yield) 0.399 g/ 0.980 g = 0.407 * 100% = 40.7% = 41% Br2 test: 4-methylcyclohexene: 140 drops to reach excess 4-methylcyclohexanol: 1 drop to reach excess Discussion and Conclusion In conclusion, 4-methylcyclohexene was successfully synthesized via dehydration from 4-methylcyclohexanol. This result was verified by comparing the IR spectra of both compounds as well as by performing a Br2 test. The IR spectra for the synthesized material lacked the broad O-H peak found in the spectra of the starting material and which is characteristic of a compound containing an alcohol as well as containing peaks for both sp2 and sp3 hybridized C-H groups, both of which are consistent with the stereochemistry of 4-methylcyclohexene. Moreover, the results of the Br2 test supported the positive characterization of the product as 4-methylcyclohexene. 140 drops Bromine were required until the compound turned red consistent with the chemistry of Bromine and the alkene forming 1,2†dibromo†4†methylcyclohexane and explaining why the mixture remained colorless for so long. The product was synthesized with a decent to poor percent yield as evidenced by the 41%. This poor yield very likely was caused by the excess heat initially added to the reflux reaction, the result of which was charring and possibly by too much acid catalyst being added to the starting material.