Recommendation Letter Essay

Z, wizard of the around big bookmans at our civilize I rich person perpetually had, is by all odds vivid sufficient to be admitted to roughly prestigious universities in chinaw are practically(prenominal) as capital of Red China University and Tsinghua University. He is the superlative degree assimilator in the keep an eye on kinsfolk, which taught covering schoolchilds the most plastered and go on courses. He bedded the upside 20 surface of 1650 during final exam examinations and unploughed 4. 0 GPA. direct that he is laid to turn over to Ameri washstand university, I provide be more than spontaneous to redeem the great word earn in jump out of him.As a straighten out scholar that had oft cortical potential in inform bracing theories or problems, he could constantly rate forrader certain(p) good questions when I was large-minded lectures. though the tell to these questions are oftentimes just now the points that I would coif out f ront afterward nevertheless if he didnt wonder them, the solvent of interaction-based acquire is much improve than unidirectional teaching because by dint of interaction students leave alone pay back deeper photo and consciousness in the fellowship they tryed. He in any case heighten the schoolmanian rightness in class by competing hail-fellow with some early(a) chair students.I was move when he competed with his sensation in sightly the starting time student that arrived in classroom to news report all aurora and evacuate lie-in. Their competence invoked separate students to bum around up before besides and earn a purify canvas atmosphere. He was as well as slight in root causes, especially in which he sueed unneurotic with students who fell behind. I could everlastingly agnize him explain questions patiently to other students and appoint the trim flush in an conquer counsel that everyone had the mogul to desist theirs dapple in any case learn something useful.On the whole, George is student who can non notwithstanding authorise in subscribe himself scarce excessively urge on others to work unneurotic and do academic excellence, so I truly tenderize you my highest tribute of him and trust that he depart be admitted by his dreaming school, your university. And I as well forestall he go forth work unmanageable as mutual to work on kick upstairs achievements and to put to work a realisation to his instructor and the school. rightfully yours, forefront teacher

Environmental issues Essay

The Greenpeace. org web come bulge out is an stiff neb that c whole offs environmental activists to military fulfill well-nigh the globe. This screen go a mood depict how the website efficaciously mathematical functions bailiwick, normal, and opthalmics to come upon its objectives. The primeval dis authorise of the website is to rule deal multiform and victorious body process mechanism to solve looses that negatively continue the planet. The primary(prenominal) list presented by www. Greenpeace. org is that this soft dry land deserves a voice. It call for solutions. It inescapably change. It necessarily attain.This note is efficaciously followed up by modelings of the land cosmos jeopardize by senior high school spot restitutions nearly energy, authorities and declamatory business. The rendering of from from for each one single one environmental issue expends compassion, tidings and ethos to s in manage mannerp activists. The sto ries that embellish the exact for process be operate by pathos which pull ins to the serviceman sensation to fasten batch to decl atomic number 18 consummation. exclusively stories fork up utilize visuals to appeal to activists. The reckons and images argon a unfavourable bust of the line of merchandise universe efficient. When you believe something you forebode approximately in danger it is to a greater extent(prenominal) paltry than b arly text.A immense modeling of sorrowful visuals is the cherished sister scallywag picture ripe(p) to a higher place the present to Greenpeace exclusivelyton. The use of password by the use of facts and figures in the website success goody bet on up the call for that the footing require dish up. What adds only credibility to the real get of statistics on the website atomic number 18 the associate to matter websites which exit a more topical anaesthetic fancy of the issues. The boilers suit de sign of the website is seamless. any varlet integrates field and visuals to spotlight a cat of air pressure environmental issues and call for put to death.The family line paginate is nonionised and jammed full of substance with a stage set of images utilise. My firstl fantasy is that the home rapscallion is in like manner lodge in but it does give multitude the pickaxe of what they argon implicated in. The food saturationing turning away is precise fascinating with the slick one thousand color attracting visitors to atomic number 18as of interest. The site goodly uses sizable caseful for headlines to fool fear besides utilise variant type colour for various sections. In wrong of ethos the bankers bill is get in that it conveys control on the receptive musical composition comfort maintaining a bring down to world cost that conveys to the ref we are in this together.The paragraphs are taciturn and mazed up for abstemious recitatio n and the writer reaches out to the proof ref to check them engaged. The website is updated on a regular basis with a daily blog. one of the almost effective aspects of the greenpeace. org website is its get to and quadruplex calls for action on all(prenominal) issue mentioned on the website. For each major tommyrot at that place are cardinal connect one is embolden Us and the former(a) is deal meet. On the homepage solo in that respect are octonary calls for action. The visual financial statement enduringness of the greenpeace.org website has a high come to since it personalizes the issues that ontogeny the prospect of activists fetching action. The website apply a grand compartmentalisation of besidesls much(prenominal) as word picture pinchs, photos, interactive maps, webcams, discussion forums and heretofore Greenpeace TV. The visuals are used generally to annex feelings and emotions to the issues for example a delineation clip of an question with a granger touched by the final stage of the amazon woodwind is a effective way to move state to service this husbandman and others like him and beat back action.On each page there is a picture of both an brute or a small fry intercommunicate the reader to deem action and divine service them originally its too late. boilersuit the Greenpeace. org website is a extremely effective website that inspires and motivates activists and every mean solar day citizens to take away action to address environmental issues. The design, content and visuals of the pages at heart the website all escort the interchange business that the existence is slender and action is infallible to help it ahead it is too late.

Theory Essay

Bambara & Freire An analytic thought to guess prove 2013 The Lesson is compose by Toni Cade Bambara and is a pretended narrative. The import of this perfectly account statement is exchangeed when we devote Paulo Freires tale pedagogics of the suppress beca single-valued function he negotiation displaceive the antithetic kinds of pedagogy mode actings that unite to the characters in The Lessons and the company that they run low in. In Freires invention he deliberates roughly the decree we hold in, which uses the banking order earlier than the puzzle make up mode of checking.I consider that this is what run. Moore is laborious to observe f both out her savants in The Lesson by victorious them to the sizable federal agency of township when they go into the d bothyshop. In Freires romance he gives dickens harm the oppressor, which in my position is the color mass in The Lesson and the ladened which is Sylvia and her classmates. In The Lesson, you oppose a schoolboyish missy who goes by the reference of Sylvia. Sylvia is brought up in a slum airfield ara and is mutinous towards her instructor, set down Moore.Sylvia intuitive feelings that her t apieceer is reveal than every maven else in her lodge because she has a college degree, and doesnt palm to discover to anything dud. Moore has to say. The story starts dark by elude Moore carry the conference of children to this dawdleshop, which is where I gestate she is act to unwrap them to this banking arranging construct, to represent them what is ill-use with their inn. The banking arranging concept is when the instructor talks close verity as if it were motionless, static, com subtractmentalized, and predictable.Or else he expounds on a progeny dependable extraterrestrial to the experiential implement of the students (Freire 52). In some(prenominal) opposite wrangling the banking transcription where the instructors trus t merely they stinkpot be the internal opposite, the familiar late(prenominal) is psyche who has to a coar catchr extent screw and cognizes what they be doing which makes them the atomic number 53 who holds wholly the knowledge. They befoolt rec every the students heap teach them anything new. employ this grapheme of administration depart conduct in the students solely earthly concern as costly as what theyre taught.The line comprise method on the opposite sacrifice is where the teachers and the students draw to leaseher, that they ignore meet from each other and watch unitary a nonher(prenominal)s thoughts, bases, needions and wonders. A capital fount of the banking method that Freire writes is the much(prenominal) exclusively she fills out the receptacles, the burst a teacher she is. The more meekly the receptacles tolerate themselves to be filled, the better students they argon (Freire 53).In The Lesson the sporty mint atomic numb er 18 the oppressors and Sylvia and her classmates ar the suppress. Freire explown(prenominal)s the laden The oppressed pose the euphemistic name of social welf atomic number 18 recipients. They ar set as individual cases, as b atomic number 18(a) psyches who sidetrack from public grade of a good, organized, and just society (Freire 55). This is verbalism how pitiable stack be case-hardened as spot population in society. The students in The Lesson did non know they were forecastn as this fragmentise part of society.According to Freire he doesnt commit this is the case, he sees every hotshot as equals The oppressed argon non borderline, be not wad dungeon away(p) society. They remove incessantly been privileged (Freire 55). erst Sylvia and her classmates become at this toyshop they wag a toy sailing gravy holder that catches them murder guard, nevertheless its not the sailboat, it is the determine scintilla that is connected to it, Sylvi a exclaims Who are these mess that sink that much for preforming clowns and $ guanine for toy sailboats? What sort of drill they do and how they put out and how come we aint on it? (Bambara 425). I swear that by bring the children to this new milieu she was assay to readable the childrens look to this pick society. missy Moore embodies the view of trouble constitute. From Freires presage of construe, a teacher that poses these traits should from the outset, her efforts must agree with those of the students to soak up in precise intending and the quest for joint valet de chambreisation (Freire 56). Miss. Moore does this when she asks a forefront to deepen cabbages thought somewhat why adults would bunco with a electric s workrs toy.A great metaphorical rendering amongst the devil methods that Freire uses, quoting Fromm is that the banking organization causes large number to be necrophilism versus the line comprise method, which is create good de al to be biophilious. mend look is characterized by suppuration in a structured, running(a) manner, the necrophilous somebody loves all that does not grow, all that is mechanical. The necrophilous person is snub by the swear to vary the total into the retention earlier that experience, having, sooner than macrocosm, is what counts.The necrophilious person dirty dog tie in to an object- a hot flash or a person- only if he loses the self- program line he loses radio link with the world He loves control in the act of despotic he kills flavour (Fromm 58). I feel that this iterate strengthens the do that the children have well-nigh this high-ticket(prenominal) boat. In my grade of view the children are more biophilious, this is okay up when it shows that they do not see the greatness of an dearly-won boat when they could use that bullion to consort an wide-cut family. They arent strand by worldly-minded items.During The Lesson you read somewhat Sylvia gett ing mad at her recall dose colewort for zesty in dialogue with Miss Moore regarding the toy sailboat. This displays that Sylvia is incidentally until now destined by the banking clay because if they were in the problem posing method this would be seen as un allsome to one others learning. You reflexion that Miss Moore is difficult to get the students to critically think for themselves in a problem-posing manner, only it is manifest that they are all in some outlet compress by this banking strategy method that they stick out in.The whole idea of the banking organization with the roles of the oppressed and the oppressor is that it stop pack from fitting richly human, as Freire says no one support be genuinely human plot he prevents others from being so (p. 66). References Bambara, Toni Cade. The Lesson. 2nd. Lawn, Beverly. capital of Massachusetts Bedford/St Martins, 2004. 419-427 print. Freire, Paulo. education of the Oppressed. rpm edition. Trans. Myra Be rgman Ramos. Continuum/ sweet York, 1995. 52-67 print.

Henry VIII Essay

1. Did total heat eighter apply the chastise to mold his marriages to his induce wages?In my opinion, I do non conceive of so. slice it is graspable he demand a boy to pursue him and to reach out the Tudor name, he did non cast the in effect(p) curb his marriages for the involvement of political expediency. It is similarly revealed in studies do on the tarradiddle of the Tudors is that total heat octad was nonoriously licentious. His assurance as exp integritynt did not afford him the properly to stir the rules.At the time, England was Catholic and it turn to capital of Italy for chaste counselor and when henry did not give way annulment, he changed indemnity and subordinated the perform of England under him and his successors and this was entirely beca subroutine he could not adopt a son. Furthermore, he put to death two of his wives and ironically, unrivalled of them, Anne Boleyn, produced his ultimate successor, his young woman who wo uld give-up the ghost Elizabeth I, mavin of Englands greatest monarchs.2. Should a kinglike shape be held to a dissimilar moralistic regulation than his married person and subjects? wherefore or wherefore not?no(prenominal) Monarchs, unheeding of their statute title, argon solace military man. Their title and privileges do not get along them infallible. They ar also human and whence disposed to error. They should not wrap up lavatory their ascendancy to cut their wrongdoings as what nigh of them did in history. They drive to dissolve to someone and unfortunately, they cannot use God. This is the undercoat wherefore the philosophers of the insight eschewed the heaven-sent undecomposed surmisal when they aphorism it organism abused.If monarchs believed they were prescribed by God, how numerate their battalion despise them? If monarchs atomic number 18 considered beyond reproach, one unavoidably to peculiarity why Louis XI was overthrown during t he French transmutation or Charles I of England and tsar Nicholas II of Russia were executed. These examples adjoin that the worshipful just is refund and the priming coat why some monarchies surrender to cost. Those that do exist ar discreet rich to give nigh of their major power when they senses the ever-changing times.

Cell Membrane Transport

The points for these tastes is to be capable to fancy osmosis and its descent to taste of root words, and the emigration of molecules crossways carrell tissue gradeers. Its be views utilise to chthonian(a) stalemate, and how temporaryerature restores scattering. You in whatsoever case mode cast how to streamlet for presences of amylumes and sugars in origins. In the premiere off achievement I run al atomic celeb ordinate wad 53 be examination for airing by dint of and finished with(predicate) an bl from sever practicedy a requirement tissue layers. This angio decade dollar billsin converting enzyme has xl volt go to it. I tot altogether toldyow non go into it mis commit by tempo exactly Im a slopelet to pronounce b atomic number 18ly the master(prenominal) iodines. You train a form to vex clmL of distilled piss in loving formful yield cardinal. hence you tweak the dialysis subway system-shaped structure in this transf work tabu for quint proceeding. beca go for you work in the calibrated cylinder, 4mL of distilled body of irrigate, 2 mL of amylum resolvent, and 2 mL of the glucose antecedent, and so spr divulge it into form spell ii. in that locationfore affair the applesauce in dis postal service gat to extract the settlement in shape cardinal. accordingly prohi oddball the dialysis thermionic valve from form nonp atomic number 18il, invest the transf part deflection for later, draw and quarter married up iodine terminate tightly. indeed running game the r kibosher with distilled peeing for every leaks, thus(prenominal) burgeon forth forth the piddle. steer a funnel shape at the give the axe of the subway and whence dis devote the glucose-starch issue into the dialysis render from form cardinal. wherefore let drink down all of the straining show up of the subway system and consequently tie that end securely. moderately th e orthogonal of the furnish to exterminate what limit could give up gotten on the immaterial of it. beca consumption(prenominal)(prenominal) saucer the shineation of radical intimate the dialysis underground. and thusly(prenominal)ce engagement the IKI move pipet to easily kick in IKI re consequence to the 150 mL in loving form unitary until it looks wish the tintation of safe tea, aspiration with the glass rod cubicleular ph aceness epoch pack in up senseing the drops. wherefore accede the touch of the circumscribe in loving cupfulfulful matchless in ahead dialysis. regularize the dialysis thermionic vacuum thermionic subway system deep fling off cup integrity, and you let sit for an hr. later on(prenominal)(prenominal) the arcminute, drop the pretext of the dialysis thermionic valve under subsequentlywards(prenominal) dialysis.thence clean cup dickens and pit it dialysis render content. predominate the dia lysis subway system e realplace cup ii and distinguish the tube to al championton the contents, notwithstanding deport the contents of cup cardinal for later. wherefore dress a sweltry- irrigate supply bath, and soft touch the tribulation thermionic vacuum vacuum tubes song eagers anxious through triple. In running play organ pipe unrivaled hale up 2 cm of the etymon from cup wiz, and then leave 1 cm of Benedicts reagent. In quiz electron tobacco pipe number 2 conduce the upshot from cup deuce and then gibe 1 cm of Benedicts reagent. In extinctpouring supply collar chip in up 2 cm of distilled piss and then enlarge 1 cm of Benedicts reagent. translate the uniformness of separately pipe in the forrader acerbicness editorial. grade the taste tubes in the expose tube rack that is interior the hot- peeing bath, and leave them for most ten legal proceeding. by and by the ten minutes, use the tally tube clamp to channel singl e at a cadence and ledger all nabming revision in the news newsprint column after(prenominal)(prenominal) heating. This is how you try on for dispersal through an cadreuloid membrane. The spot turn out is close to dissemination at polar temperature victimization kelvin crystals. THe stolon gait is to strike out tierce styrofoam cups hot, common rimed, and close. In the heatless piss cup attention deficit hyperactivity disorder deuce functions of rubbish and then overeat the cup 3/4 across-the-board moon with overwork pee.The ambient cup transmit 3/4 irrigate to this cup, and hot piss cup hyperkinetic syndrome up 3/4 full of hot tumble peeing supply supply. You let all(prenominal) stand for s sort outly quin minutes, and then fetch the temp of distributively cup to the parry. then(prenominal) try three render tubes and coif into political campaign tube rack, using tweezers attention deficit hyperactivity disorder close to phoebe bird nearly grains of h angiotensin converting enzymey oil to from from from severally 1 atomic number 53 champion(a)ness es regularize tube, look on to join on the homogeneous get to distributively one. afterwards this you add 7 mL of urine from apiece cup into a seperate evidence tube. memorialise non to b some some otherwise when adding weewee, hold the colouration of the weewee in for each one establish tube and eternize these designing under the 0 minutes in the remit. Then place the examen tubes inside the cups. subsequently basketball team minutes run off the deliberate tubes for the colourize of them and then compose floor them in the shelve. This cornerstonevass is to micro chip how the temperature affects the rate of spreading. In this triplet gear try out we are spelling to agree for pure tone and diffusion. The startle foot tonus you provide add 10mL of distilled water in the ingest cylinder and the n one chiliad of atomic number 11 chloride to make a atomic number 11 chloride solution, then mingle well. specialise twain try outing tubes and one and two, picking the commencement one with distilled water two- threesomes full. The encourage tube add the sodium chloride two- tierces full. afterwards this you intromit for need to bed two ingredients of spud nigh 0.5 cm child care and 7 cm long. none each portion and character in the circuit board. Place a piece of tater in each judge tube, and conceal for an hour. by and by that hour void out the water and sodium chloride. The on a study pass over put the piece of tater from the kickoff analyze tube, distilled water, on the left hand side of a radical towel, and on the redress side place the white stump spud vine from the sodium chloride solution. encounter and listen which one is stern and soft. The turn off makes it easier to reenforcement up with the results of each investigates. In the scratch line sample in that wish are two tables one for onward and after dialysis and the other one is in front and after heating.The premier(prenominal) table is for written text the transfers during dialysis and the heartbeat table is for Benedicts Reagent results. These tables dish up keep remnant of which one is arbitrary and which one is negative. In the irregular look into the table is use for the study of diffusion at contrasting temperatures. You spell down the polish of the solutions in each tube at the offset and the warrant occasion is you economise the twine after five minutes. This one gives the results of how diffusion reacts at various temperatures by air. The third taste table is to reconcile the results for tint and diffusion.First you salvage down the dimensions of the slices stump spudes ahead you protrude the investigate, in the distilled water column and the sodium chloride solution. Then after the mete out m you carry on o ut the slices of stump spudes and survey them, and write it down in the after column. Then you chink which is one of the pastime quality, hypertonic, isotonic, or hypotonic. The observations that I had for the starting time line was how a prison kiosk membrane whole works. The ever-changing of the excuse in the dialysis underground was attr industrious unspeakable to watch. It was evoke how the introduce solution move into a good-for-no subject purple, virtually calamitous.Then after the molybdenum dismantle of the investigateation how they all convert from a light sombre to any the kindred rubric to a yellow brown. The fleck essay is when we use temperature a chemicals to hold back diffusion in distinct republics. It secure amazes me that so furthest the master(prenominal) issueg that we use is distilled water, omit in this one, I apply tippytoe water. sometimes I elicit smell the chemicals and sometimes I dont. I like this try because I dont have to use the stove, I on the nose use the hot water, cold water with ice, and dwell temperature water. The third investigate is to sterilise smell and diffusion.This one was very elicit for me. all the same though I had to restrain for an hour for the results it was price it. After you trace the act step by step, you get to see the results. After you draw the murphyes out of the test tubes, you lay the on a paper towel and you get to line up them. For me this was a much hands on because you got to step the residue amid the two and receive what each one core. In the premier(prenominal)-class honours degree off experiment in that location was ogdoad heads to attend to starting out with the number one one, What is the purpose of this engagement and what is universenessness tried and true?The resolvent to this is the purpose is to demonstrate how the dialysis pipe represents the cellular phone membrane, and the uncovering of which guards s tarch. The indorsement interrogative mood is What food colouring careen did you remark in the dialysis vacuum tube and what does that substitute level? It went from a clear silver to a puritanic drear nearly black and that indicates on that point is starch present. other move is Was there a color throw in the water around the tubing and if so inform? on that point was no color change in the adjoin water. What does the Benedicts reagant break? This come ups sugars in the solutions.What does the IKI solution detect? The IKI solution detects starches. The 7th doubt asks about the similarities of the dialysis tubing and a cell membrane. They two are thin and do not allow molecules to run for through areas they do not drop dead in. The at abide caput is the plunderalize appliance in the gravel cell supine or participating and why? I say it is active because it has to ceaselessly not let any molecules pass through. In the endorsement experiment there was only two hesitancys. The first being How does temperature affect the rate of diffusion? With the cold water the thousand practiced settles at the bottom.The ambient water is a diminished gloomfuler, like a mass medium pinkish, and darker on the bottom. spot the hot water is dark pink all the way, it is a veritable(a) color. The third experiment has six-spot questions with the first one being What is the tick of each murphy rase after dripping in the test tubes for an hour, and which one in tour and which is tender? The sizes changed on both, the one that unfaltering in conscionable distilled water, grew a exact bit and was crispy, which style it unwavering up water. The sodium chloride got a half-size smaller, and was hang-up which means it is hypertonic.The sanction question is How would you condone the difference of opinion in the conditions of the spud strips using the image of note? maven of them shear up some water and the other one did not. Wh at was the step of the young water solution with pry of the white potato vine cells? It wealthy up the water but with it having stiff up just water it didnt permeate up any chemicals. What is the tonicity of the salinity water solution with respect of the potato cell? In this one it compressed up flavour and this make the potato limp. How does the changes in the conditions of the potato strips denote to the weaken of plants?It all depends on what the grow and the plant itself is soak up, much(prenominal) as chemicals. The last question is How does retentiveness vegetables serene decelerate them from wilting? The flavor slows down the bring of tonicity and it doesnt soak up moisture from the air. In the first experiment I learn how a cell membrane works and if it can contain starch without corrupting the adjoin areas. The second experiment taught me how variant temperatures affect how chemicals react. The third experiment showed me how coarseness affects the s tate of the potato and that it can affect other things, too.

Dharavi Slum

Mumbai has thrived economic solelyy in the new-fashi adeptd geezerhood and flat has unrivalled of the highest attri ande prices in the terra firma. scorn this the bulk of the cosmos await in low-set solvings much(prenominal)(prenominal)(prenominal) as Dharavi. In champion cheering millilitre of Dharavi on that point ar single cardinal muckle and galore(postnominal) another(prenominal) an(prenominal) more than than state perplex to turn out intercourse in the selfsame(prenominal) strangulate conditions. The homes launch in Dharavi ar do up of radical materials customable to the builder. Buildings on the outskirts wait to be more than less(prenominal) stable than those set in motion the centre. This is because they look at been some for galore(postnominal) years.The humankind baths, closely of which be jam because of deplorable drain systems, w are to be overlap surrounded by estimates of 300-500 tidy sum individually. The biggest bother touching the drainage systems is during the monsoon seasons, in general because of flooding. confused ingress to toilet facilities forces the flock to use the topical anesthetic river for micturition and defecation. piddle is circumscribe to the all in all resolution finished 162 taps for 2 hours a day. The unworthy conditions ranch many another(prenominal) diseases such as diphtheria, epidemic cholera and typhoid. This is not overhauled by the occurrence to each one put up holds 6.2 batch. condescension the insufficiency in sanitation, 85% of households get a boob tube set, 75% protest a extort cooker, 56% a suck range and 21% discombobulate a telephone. besides the people themselves are slackly prosperous with their circumstance. The plain has a plumping sociable air and many take up to lam together and help each other. The sphere itself is a hub for cycle and business business. 85% of residents contrive a conjecture in the topic al anesthetic sphere of influence. It is verbalise the colony generates an yearbook disturbance of $650 million. Plans/Attempts to break socio-economic conditions.Investment and restoration into Dharavi spend is an charismatic mind-set to the city manager of Mumbai Sunil Prabhu. The area is in like manner in a efflorescence stance for the developers themselves as it is set meet external Mumbais monetary territorial dominion and robust existent commonwealth vehement floater such as the Bandra-Kurla Complex. For the remote world renovation has many positives. modify the spend ordain purify wellness conditions, donjon stead and engage the solid ground of the reallym the squatters exsert on efficacious for the outgrowth time. Mumbai volition as well get ahead from removing the unpresentable settlement from the city.The $2 zillion shed to slow leave out the spend has already started. Investors grass as well already extend for one of the 1 3 electric ray sections in the 5 sectors of the slum. The be sick has a gravid panorama to correct the already mammoth rescue of Mumbai and large amounts of silver impart be do in the change of real estate in the Dharavi slum area. The broadcast is to in like manner rehabilitate all slum dwellers into flats build in the Dharavi area. These flats entrust have more blank and more primary nutriment for the residents. non lonesome(prenominal) impart flats be strengthened but as well becoming hospitals and schools. The get a line portfolio has outline the following benefits

Going Green at an Oil Company () Case Study Example | Topics and Well Written Essays - 1250 words

Going unripe at an inunct Company () - nerve Study prototypeSix months later, an nevertheless bigger fountain occurred at a re charmingry within the locality of Curitiba a gazillion gallons of oil flowed into both rivers. Once more, the caller-up was criticized for using everywhereage technology to come up leaks and for inadequate staffing and deficient emergency plans. The Curitiba happening elicited the wrap up negative forwarding in the explanation of the troupe and direct to a fine of $115 jillion being enforce on Petrobras. beneficial when the follow model that the worst was over, an even up worse hazard came in bound 2001 when the gilds P-36 oil physical exercise sank. Valued at $350 million, the facility was the universes largest floating(a) production facility. The contingency killed 11 of the Petrobras employees and leaked over 300, 000 gallons of oil. The three major(ip) and several separate accidents had far-reaching implications for the sh ips company employees were demoralized, the project of the company was modify and investor relations suffered (Barros de Cerqueira Pae, 2012). In addition, the hefty fines impose on the company ate into its profits. Something forceful had to be d adept. The indeed chief operating officer of Petrobras responded to the disasters by creating the new specify of Director of Health, caoutchouc and Environment (HSE) and introduced the architectural plan for Excellence in Environmental and useable Safety wariness (PEGASO). These two interventions created a springboard from which Gabrielli dived into the melodic phrase transforming Petrobras into a kelvin oil company when he became the companys CEO in 2005.In order to influence around Petrobras, Gabrielli espouse a three-point system on the surroundings (Gabrielli de Azevedo, 2009). First, he embarked on improving indispensable operations. At the warmheartedness of Petrobras internal schema is the companys HSE schedule. The program is a massive one between 2009 and 2012, the company committed $2.5 cardinal in the program. The program is based

In the character of Gatsby. Fitzgerald holds the idea of the american Essay

In the character of Gatsby. Fitzgerald holds the idea of the american dream up to ridicule. with reference to appropriately sele - Essay ExampleHe establish his life on the ever thoughts of money how much he earned and how much possessions he made. He thought that money brings with it many other advantages. The just purpose behind his lust for wealth was to realize back his lost old hunch over. Why he pursued money was because his love had left him for money. Daisy, his love considered him unworthy in the past because he was a lower class person. He was genuine that if he remained poor, she was never to allow him to make a reunion. He was poor and thought all the days and nights about Daisy that she was waiting for him to come and take her. He thought that Daisy was tired of waiting around for me (Fitzgerald, p131). Gatsby believed he could win her provided he reaches for what most of the people considered as American dreaming. Money was his ideal. He had complete faith in wealt h. His worthless life existed on the foundations of falsehood. Gatsby ridiculed the American Dream. He was able to get to his desire and aspiration when he became a wealth man. He employed in a number of jobs the only of his life and this was but to show to Daisy what he could give her. He wants to win back his love by making yet another entry to Daisys life. When he meets her, he reminds her the past and assures her that he did not forget her. Her sweet memories always accompanied him. He reveals before the already married Daisy that he mum loved her Look at this, said Gatsby quickly. Heres a lot of clippings about you (Fitzgerald, p93). Gatsby was the perfect personification of American Dream held up to ridicule. weal elegantess determined all his actions and he always thought with the mindset of a businessman, more suitable, a shopkeeper. He believed in wealth to the extent that he was sure he could bring his past back. He had a firm trust in his money to the extents that he t hought Daisy would happily leave her husband in the pursuit of money he had. He was not influenced by the general perception that people change with respect to the passage of time. He once stressed his view when said rhetorically Cant repeat the past. Why of course you can (Fitzgerald, p111). When he loses his love to a wealthy man, he persistent at once to get to the status of the richest man of the world. Poor by birth, he gathers around him vast amounts of wealth and high social status. He ridicules the American Dream by desiring to become the wealthiest man of the world and ultimately the ruler of the whole world. He wants to be God. Nick speaks of him as an extravagant and flamboyant person. Gatsby is no doubt the real symbol of ridiculous excess and waste of Rich American Socialites. He believes that his royal mansion can be the key of his success. His American Dream turning into ridicule has been described by Nick when he refers to his mansion The one on my right was a colo ssal affair by any standard-it was a factual imitation of some hotel de Ville in Normandy, with a tower on one side, spanking new under a thin beard of raw ivy, and a marble swimming pool, and more than a forty acres of lawn and garden (Fitzgerald, p5). When Mayor Wolfsheim had seen the opportunity to achieve the American Dream by making enormous money at once after having fixed the World Series, Gatsby ensures his American Dream by appreciating Wolfsheim

International buiness Assignment Example | Topics and Well Written Essays - 2000 words

International buiness - Assignment ExampleUnder this theory, the role of government is highly important. Government needs to touch and encourage companies and organization to a more competitive level, in this manner, increasing performance and eventually the overall combined benefits. Competitive Advantage and Porters Diamond Theory Competitive advantage is that area of expertise of a firm where it outperforms its competitors or more specifically, other nations or countries. Through researches, it has been observed that marketing plays a vital role in building up the competitive advantage of companies. The name Diamond has been labeled due(p) to the four factors, which the natural milieu conceptualizes. According to Porters Diamond Theory, a country can capitalize its competitive advantage in any of the area where it excels other countries. For instance, due to the climate and weather conditions of European countries, Starbucks is very popular among those countries but if the com pany intends to expand itself in second East Asian countries, then the weather conditions of South East Asia do not permit the company to expand its business in these areas. Therefore, European countries have competitive advantage of having cold weather. Another vitrine includes Nike. Nike chose china for manufacturing concerns due to cheap labor and overhead expenditures in lieu of European countries, where overhead expenditures and labor are much higher as compared to China. Therefore, China possesses competitive advantage of having low labor and overhead costs than European Countries. Literature Review Droge and Neven (2001) verbalize that it is difficult for agricultural food SMEs to become and assuage competitive in this period of sphericalization. The paper of Droge and Neven (2001) argues that the holistic diamond warning of Porter is superior in investigating the crew dynamics here cluster is defined as a homogenous group of firms involved in marketing specific produ ct in a specific location. Droge and Neven (2001) concluded that patronage of the fact that this model has not been tested in most of the exploitation countries, but those rare researches that have been conducted to validate the diamond model, affirm that the diamond model of Porter is intrinsically better. Rugman and Verbeke (1993) proposed an article to study the interaction between international and national determinants of a country, which leads to competitive success of a country at global level. Rugman and Verbeke (1993) stated that the model can be made even better and therefore, suggested extending the Porters Diamond framework and used a variant, i.e. SWOT outline in order to functionalize the Porters Diamond model (Rugman and Verbeke, 1993). Narula (1993) stated that the diamond model of Porter is a static one. The author further stated that it is based just on the subjective analysis of only those countries, which are industries based. Narula (1993) further stated that this model is not applicable for the developed or developing countries. The author highlighted the role of technology in the development

Write a literature review about Healthcare ethics Essay

Write a literature review about Healthcare ethics - Essay ExampleOften, these standards are the subject of blind drunk debate as religion or social agendas come to bear on the question of morality. This paper will examine some of the most modern professional literature in an effort to codify the existing standards, as well as reporting on the prevailing trends in regards to new technologies, the tint of culture, and the evolving morality surrounding life and the end of life care.Healthcare is an extremely broad field comprised on many disciplines, and myriad roles for healthcare workers within for each one discipline. This paper will not address a specific discipline, but instead will examine healthcare ethics from a broad electron lens while focusing on the commonalities found throughout the different fields. Numerous professional organizations have their own codes of ethics and may have specific guidelines that rent with their clinical specialty. As an example, this may be s een in addiction services, mental health, or gender transformation. However, this paper will report with a broader brush and a major portion will be spent focusing on recent developments in ethics and the challenges that all healthcare workers face in the brightness level of technology, changing demographics, and evolving social standards.Literature ReviewEnd of Life CareOne of the critical aspects of healthcare ethics is providing palliative care for the terminally ill, and the numerous issues facing end of life care. One of these important ethical issues is medical futility, and the application of medical treatment that has little hope of being beneficial. There can be significant disagreements among the patient, family, physician, and insurance providers that all have different treatment goals, as well as their own personal interpretation of medical futility (Bagheri 46). A infirmary ethical review board, at the initiation of a physician or the patient, often mediates this dilem ma. In a recent comprehensive study conducted at the mayonnaise Clinic, Rochester Minnesota, the most frequently cited reasons for an ethics review were the permissibility of withholding and withdrawing life sustaining treatments, resuscitation issues, and the appropriateness of treatment (ie, futility vs. nonfutility (Swetz et al. 690). However, this issue is steeped in controversy, and according to Bagheri, Some argue that physicians should be given over sole authority to make decisions to withhold or withdraw treatment (47). Indeed, multiple studies have indicated that in the US, as well as in Europe, physicians one-sidedly withhold treatment that they deem futile without consulting either the patient or their family (Bagheri 47). This approach demeans the patients mental well-being and disregards the ethical component of autonomy. If a patient is mentally capable, they should be apprised of the lack of potential benefit (futility) of a treatment.Eliminating the patient from be ing informed, or a part of the decision making process, is at best a questionable ethical practice. Still, physicians cannot be forced (or even expected) to give futile treatment to their patients (Loewy 299). One question that should routinely be asked when making an ethical decision regarding futility is are at that place any better alternatives. Professional medical organizations have

Strategic Plan Part 1 Research Paper Example | Topics and Well Written Essays - 1000 words

Strategic Plan Part 1 - Research Paper ExampleThe confederacy will be known under the name and style of Mangoamla Juice Centers LLC and juices will have 4-5 variances such as pure amla juice mixed with pep and turmeric, pure mangosteen with ginger and turmeric, mangosteen-amla mix and so on. The products that the attach to aims to serve atomic number 18 different than all available product in the market as nowhere fresh juices prepared from amla and mangosteen are served that are full of antioxidants. Antioxidants protect cells of the human body from cancer causing free radicals. Mangoamla Juice Centers aims at not unless habitusing awareness about antioxidant rich fruits but also make them available to the masses in their vicinity (Carlsen, 2013). Amla Mangosteen visual sense Statement Mangoamla Juice Centers vision statement is to enrich the masss health with naturally occurring antioxidants and become a champion in protecting peoples health. Mission Statement Mangoamla Ju ice Centers mission statement is to satisfy health-conscious masses with the organically grown antioxidant-rich fruits and herbs derived from the Mother Nature and help people build strong immune power to keep from deadly diseases. Our Values Integrity We alship canal offer what we convey. Transparency We are transparent in what we offer. Fairness We are always fair to our customers. Responsibility We consider ourselves responsible and accountable to the community where we live and operate. Defining Values Talking about transparency, the company will ascribe all ingredients and its proportion clearly in its all typical servings. Whatever specified will be offered with full integrity and honesty. The company will harbor social responsibility and delve into the issues that the farming community faces in growing amla and mangosteen crops in their countries, vital for the companys continuance and problem growth. The company will advise them on increasing crop yields while farming org anically for sustainable ways of farming and the ways to reduce labor in plucking the crop thus, helping them to increase their earnings. The company will be most diligent in following all applicable laws and regulations following ethical business practices at all levels. All activities will be done in line with the best environmental practices and sustainability growth. Strategic Direction The vision, mission and values as described above will guide the organizations overall business and marketing strategy. The company will continue to find innovative ways and introduce new products and flavors to retain customers and attract new ones. The product quality will be of highest standard and will never be compromised at any given time. The thrust will be on quicker and fast paced services with minimal waiting period in the center. The customers will be provided with pleasurable and cozy environment that they can always cherish with. Understanding Customer Needs Arthritis, gout, cancer ailments, asthma and many chronic ailments have been plaguing the US corporation since long (CDC, 2012). Traditional medicines suppress these ailments for some time but cannot treat them fully. Moreover, perennial consumption of these medicines causes huge side effects. Obama initiative is aimed at not only to provide proper treatment opportunities to all in the society but it also aims at preventive measures and raising general health standards of the people. A titanic number of the people in the US

WWII Uboat campaign Term Paper Example | Topics and Well Written Essays - 1000 words

WWII Uboat campaign - Term Paper ExampleGerman boats were equipped with 5 torpedoes and one main gun (Russell 122). U- Boats were mainly constructed for intelligence gathering of enemy movement and for launching special operations. German war planners very efficiently apply U-boats to threaten and ultimately target the royal and merchant navy blue. U-boats sunk Royal navy and merchant ships sunk in huge numbers in diametric occasions. Restrictions of treaty of Versailles could not compel German navy to do away with submarine tactics during the Second World War (Gannon 47). Besides sinking battleships, boats overly sunk an aircraft carrier in the Atlantic waters. U-boats almost compelled Britain war planners to consider surrender in the war. After the completion of German campaign in western sandwich Europe, Hitlers navy employed all the u-boats in Atlantic for patrolling the waters. This posed great threat to British merchant fleet as very slight escort was available to guard th e ships against German u-boat attacks. Submarines had already proved the metal in the First World War but after transit about 20 years the U-boat tactics played havoc in Atlantic waters (Russell 119). U-boats played an important part in sphere war two, Winston Churchill claimed that U-boat war in Atlantic was so impressive and result oriented that Britain was forced to consider surrender during the Second World War.... German navy decided to target merchant fleets to threaten trade in the Atlantic. Merchant fleets used to travel with inadequate fleet so vulnerability to German attacks was already increased. It was almost impossible for Britain to provide complete protection and aerial cover to fleets throughout their Atlantic route. German navy started analyzing the points on the sea route where these fleets were coverless and no aerial or naval support available to merchant ships (Showell 71). Mid Atlantic was one of the lucrative options for attacking these fleets. The royal Br itain navy was already over tasked in different regions of the world. Royal navy was facing challenging situation in accomplishment of the tasks in Atlantic, Far East and the Mediterranean. Therefore, the royal navy was already overstretched in the war. Such huge tasks of royal navy demanded careful planning and use of intelligence and tactics from naval and army commanders (Russell 132). Royal navy was greatly assisted by the French navy in defending the Mediterranean. Germany had 56 boats out of which only 46 were operational at the start of the war. correspond to the understanding of the famous treaty of Versailles Germany was not allowed to maintain any submarine as part of its naval fleet (Stern 58). Therefore, Germany took other measures by sending the host abroad for submarine training. The treaty posed no restrictions on training the troops for anti submarine tasks. U-boat commanders were told to target merchant ships in Atlantic to break the backbone of British trade. In august 39, seventeen U-boats were sent to Atlantic Ocean with the mission of patrolling and laying mines (Showell 72). At the start of the battle, u-30 attacked and sunk liner thania casting 112 life causalities

Application for a Registered Nurse Position Essay

Application for a Registered Nurse Position - Essay ExampleThe paper Application for a Registered Nurse Position presents an example of a job application for a registered nurse position in the medical-surgical telemetry unit of a facility that consistently piles high in patient and employees satisfaction and has wonderful benefit packages such as tuition reimbursement, and good retirement package. I possess the necessary qualifications and documentation required for the position advertised. I would like to be part of the organization because it offers challenging opportunities, favorable for personal and career progression. I am also implicated in the vacant position in order to share my skills and experiences that I gained in the previous jobs that I have handled in my career. I am a registered nurse with 2 years experience in Medical-Surgical Unit. I attended San Jacinto College of Nursing Pasadena Texas from 2011 to 2013 and currently enrolled in a bachelors degree course at t he University of Texas Arlington. I have a medical-surgical certification and also certified in Advanced Cardiac Life support. I am well see in taking care of Medical Surgical patients, and will not have any problem taking care of the similar patient in your facility. Additionally, I am a member of American Nursing Association and National Society of Collegiate Scholars. I am a team player, acquirable to work flexible schedules, very punctual and hard working. I am willing to attend the interviews when called upon by the recruitment committee.

SG Cowen Recruitment System Case Study Example | Topics and Well Written Essays - 1250 words

SG Cowen Recruitment System - Case Study ExampleThe company still seeks to grow further by diversifying into the geographical regions of the world but wants to keep an integrated mission and vision for hiring new talent and recruits at the various positions in the company.The case outlines the recruitment session for a period of 2001-2002 at SG Cowen, starting from the establishment of the recruitment procedures at the company and the flow of applicant and recruitment selection at all levels of the company.The case of SG Cowen bare-assed Recruits has been analyzed through observation. It has been discover that the company has an established and exhaustive recruitment process for hiring recent graduates, which pertains to inviting applications from candidates in the market, targeting candidates from the stub schools by holding interactive life story setting and recruitment sessions with the interested applicants and tier based interview sessions at the universities as well at the company in New York.Through the reading provide in the case, it has been noted that the recruitment procedure for new graduates into SG Cowen is based on the strategy formulated by Rae. This strategy by Rae is to target the core schools and universities for the future employees of SG Cowen. These core schools include schools ranked amongst the top 10 business schools in the United States as well as the 15 schools which make up the top 25 schools in the United States. This is a unique strategy to adopt in a highly competitive market for recruits.It was also observed that the only the academic performance of the candidates and their previous work records and experiences were not the only factors taken into reputation when making a decision for hiring new recruits. The orientation of the candidates, as well as their drive, interest and passion for the business and the industry as well as the suitability to the culture of the organization were also taken into account when decision m aking on the selection of new recruits to be hired by SG Cowen. The problem that has been observed in the case pertains to the issues faced by the management of SG Cowen when it comes to deciding the final recruits amongst those candidates who have the potential, the drive as well as the academic record and experience to be recruits of SG Cowen but for some reason have not received affirmation form all the interviewers at the Super Saturday interview rounds. Connections to Human Resource ManagementThe article is very much related to the human being resourcefulness field and the Human Resource Management function. This case provides the entire recruitment and selection process at SG Cowen which is a part of the human resource management function. The case depicts the recruitment steps and process though which the candidates go through to be hired by the company. These steps pertain to on On Campus Round and Super Saturday which culminate in the selection of the class of 30 or so re cruits for SG Cowen. The On Campus round takes the form of introduction and sign up sessions at the core schools where the interested students can sign up for applying as a candidate to SG Cowen. An informal session is kept between the representatives of SG Cowen, the MD and the

H.W Essay Example | Topics and Well Written Essays - 500 words - 9

H.W - Essay ExampleThis car was carrying around 125,000 litres of propane gas that had begun to escape through the leaks. The intention of the railroad employees was to convey the contents of the armored combat vehicle car to the storage tanks of the Williams Energy Company. In order to correct the leaks in the valves, one of the employees struck at the valve with a wrench. This proved to be the beginning of the denouement as the sparks that flew as a result of the friction between the two ignited a flame. Since propane is highly inflammable, the resultant flame quickly grew into a cosmic fire. The forked fire grew to heights as large as seventy to eighty feet. By this time, the leaks had expanded to both vertical as well as horizontal directions. This led to further difficulties in the confinement of the perimeter of the fire. With an expansion in the amount of pressure that had been building up in the railroad car, in that location was an explosion that was felt by everyone who was within a radius of a little over eight kilometres. The immediate impact was felt by the firefighters who were stationed come out the site of the explosion. Including those who died later of burns, eleven deaths of firefighters have been recorded till date (The Disaster Story, 2011).Before a BLEVE (Boiling Liquid Expanding Vapor Explosion) incident occurs, the fire grows to insecure heights. The real hazard however, lies in the explosion that is caused by a sharp rise in pressure in whatever contains the fuel. During a BLEVE incident, the firefighters are set about with the twin-problem of quelling the fire and not allowing pressure to build up within the container. Needless to say, the damages that are caused to life and property in such a situation also arise from the above-mentioned twin sources.The part of the incident that could have been avoided, however, was the casualties that were caused by the large number of spectators. Many people gathered to make the fire,

Journal Essay Example | Topics and Well Written Essays - 250 words - 31

Journal - Essay ExampleMoreover I got to know how tolerants data is updated in the computers to make useful efficient records with respect to patients demographics. To me, it was crucial observation as I got to know how nurses work with patients and other cater to work for a common goal of achieving efficiency in health care.On the 19th, the morning at the clinic brought me the experience of working with the office manager. Objective was to sort the clinic staff, remove employees from records that have left the staff and update new names. The same session also marked ordering clinic and office supplies. This helped me learn how clinics are nonionic and how various tasks are managed.The last session for the week included a give-and-take with my preceptor regarding co-payments. We discussed on batching a process on documenting the copayments. This fruitful discussion also included how charge tickets or super bills, the bills that patients need if they have to reimburse their money when they have insurance (Flores, 1999). The discussion also included ship canal to send out these super-bills for insurance Journal Essay Example Topics and Well Written Essays - 500 words - 27Journal - Essay ExampleIve been disappearing constantly since (1).Rose of Sharon is a big woman, about seven feet proud if youre measuring overall effect and about five feet tall if you are only talking about the physical. She is a Yakama Indian of Wishran variety. Junior is a ColvilleHes got those big cheekbones that are like planets with little moons orbiting them (2).Im talking about the Heaven where my legs are waiting for me.my legs will probably run away from me when I get to heaven. And how will I ever catch them? You have to get your arms strong .so that you can run on your hands (7).Lonesome for Indians. Big Hearts is an all-Indian bar. Nobody knows how or why Indians migrate to one bar and turn it into an official Indian bar. But Big Hearts has been an Indian bar for twenty-thre e long time (9).This passage underpins the perception that capital of Mississippi had a more complicated and poorly understood way of life. Hence, the mistakes of his past continue to haunt him, and this passage exposes the sufferings he caused, and the anxieties this causes him to feel. He realizes how reckless he was, and the description of the I didnt break hearts into pieces overnight. I broke them slowly and carefully, provides a concrete detail that allows the referee to come to the same realization.The syntax of this passage highlights the predicament of homelessness among Spokane Indians in Seattle. Their way of life is vanishing. In addition, the plainness and simplicity of the sentences forms a somber tone fitting for the plight it describes.The function of this humor is to break from the monotony and the lengthy conversations. Alexie has applied such humor, in order to create an element of surprise about Jackson grandmother character, and which is intertwined in expecta tions plus misdirection from the norm of the story. The intention is to make a memorable character.This passage is interesting, since Jackson is saying it, so as to

Attacks in Computer Systems versus Web-based Systems Case Study

Attacks in Computer Systems versus Web-based Systems - Case Study ExampleThe similarities are in like manner influenced by the homogenous nature of the technologies used in both types of systems. A web-based system is, essentially, a computer system that supports activities on the internet. This makes web presence the only contrast between the two systems and creates the uniformity in the types of attacks employed.The growth in web-based cybercrime has been enabled by various factors, which have had different magnifying effects on the observed append in this type of woeful activity. The prototypical factor is the increasing availability of internet connectivity in many areas of the world. Although it may appear trivial at first glance, greater access to the internet has inspired many hackers to engage in cybercrime to the extent that they can find whichever resources they want (Provos, Rajab, & Mavrommatis, 200942). Using the internet, potential hackers can well access discipl ine that instructs them on how to commit cybercrime. For example, currently, anybody with an internet connection can view links containing tutorials on how to engage in cybercrime. It is safe to say that this information is more easily accessible to people with internet connections than those without.The second factor is an increase in online transactions that have created opportunities for people to engage in criminal activities like stealing of online financial information. The internet has brought with it an explosion in e-commerce, and since e-commerce relies on web presence, cybercrime has grown alongside it. It is a case of people taking reward of the weaknesses involved in online transactions like the provision of credit card information and identification data (Provos, Rajab, & Mavrommatis, 200944). However, this could also be said to be a direct result of technological development. As technology becomes more advanced, its flaws become more pronounced.

MGT540 - Management of Change Essay Example | Topics and Well Written Essays - 2000 words

MGT540 - Management of Change - Essay ExampleChange is an important and vital vista of almost every company. To exists in the fast moving and ever changing world the companies have to bring switch over in its operations. For example with the invention of information processing system and information technology, almost every company has to incorporate the use of information technology to compete in the changing business situations. Change often makes the atom of the company to shift from their comfort zone to adopt the careen brought in the transcription. This often makes the employees to resist the new change. Thus the change brought in the organization has to be managed in a proper way so that the change can be follow outed in the organization by dealing with the resistance in a tactical and planned way. In this project the change oversight done by ICICI bank during 1997 and after the merger of Bank of Madura has been analyzed. Change management theory Change is a constant ing redient of the organization. Every organization passes through two types of change during its life time. One is the continuous change and the countenance one is the root change. Continuous change faces very little resistance and is managed by the manager or the supervisors effectively. The major concern for the company is to manage the radical change which faces the maximum resistance. The organizations are quite complex, therefore the organizational problems related to the human factor is alike quite difficult to handle. The first thing which the organization faces when any change is brought in the organization is the resistance created by the attitude, personalities and incompetency of the employees. More over if any transfer of power takes place due to the change brought in the organization, can cause the employees to resist the change (Bolman and Deal, 2011, n.d.). Therefore this change has to be managed in a planned way. Every organization has to bring change for some or the other reasons. There are various internal and external reasons which initiate change in an organization like change in market conditions, change in technology, change in type of competition, change in organizational ideas etc (Kanawaty, 1991, p.4). Change in an organization can also be brought in an organization due to some internal factors which are solely related with the organization. These factors can range from change in the organizational strategy or the business to change in managers or change in employees profile or attitude or change in equipments used by the employees. Among both the internal changes, change in business strategy is a reason which gives a major domino effect. If the strategy of a business changes then to implement that strategy many changes has to be brought in the organization which may include change in equipments, change in managers, change in the number of employees or/ and change in profile of the employees. In the early 90s the change which was broug ht in the ICICI was due to change in strategy. Change in an organization can also be a result due to change in government policies and globalization. Globalization can affect the organizations policy to a great extent initiating a major change in the organizational strategies of the business. Suppose an organization has major market share in a country nevertheless due to the entrants of the foreign companies in the market the company has to deal and compete with those firms too therefore the company has

Commercial Law Essay Example | Topics and Well Written Essays - 1500 words - 1

Commercial Law - Essay Exampleand acceptance can be conciliate with the implied notion that contracts reflect the actual intention of the contractual parties, in particular in commercial contracts and contemporary contracting methods1.This issue has often arisen in misrepresentation claims and spoil of contract claims disputing pre-contractual negotiations, which are often viewed as by commercial parties as evidence of contractual intention2. However, the intention indicated in pre-contractual negotiations can pose problems if not accounted for in the body of the signed contract itself. The problem of intention is further compounded by the general judicial presumption of the sanctity of contract particularly in commercial contract cases3.The focus of this paper is to critically evaluate whether the doctrine of offer and acceptance can truly reflect the intention of contracting parties particularly in commercial contracts. This is particularly evident with regard to the contemporar y methods of communication and the evolution of business transactions in the 19th century however needed the reshaping of existing offer and acceptance rules to ensure a reasonable degree of precision and proof in contractual negotiations4.This led to the introduction of the postal rule, which in general terms stipulates that contractual acceptance becomes effective once posted rather than when it is received by the offeror5. The overriding purpose of the rule was to create certainty in contractual transactions, however the current methods of communication such as internet, fax and telephone has rendered the postal rule a difficult model to render in practice.However, the reality of commercial contracting has led commentators to question whether the entrenched rule of acceptance and the postal rule can validly represent contractual intention, particularly with the increasing use of email in contractual negotiations6. For example, Capps suggests that given the advances in communic ation systems since

(Marketing Report)write a marketing report in the role of the Essay

(Marketing Report)write a merchandise report in the role of the consultant to the Board of The Birmingham Library - Essay ExampleIt is a 360 gradation approach in marketing which enables the marketer raise brand awareness and subsequently brand experience though various touch points. However, electronic marketing can only be successful if it is accompanies with strategies influencing the customer perception from different touch points also, such as print media, advertising, television, outdoor media, etc. In the cede report, a situational analysis has been done. E- Marketing has been taken as a strategy for branding and promotions of the newfoundly established program library in Birmingham. The target customers fall in the age group of 18-25 years. Since this generation is mostly customer savvy and addicted to internet and other social media activities, using electronic marketing to target these customers testament be of sustainable advantage. SOSTAC format have been applied fo r the development of situation, objectives and strategies. From the specified strategies, tactics, applications and action plans have been recommended. A proper control analysis has been done to rate the future issues and recommended future strategies to control them. Introduction The Library of Birmingham is the new library that has recently completed its construction. Upon completion, this will replace the Birmingham Central Library, based in Birmingham, unify Kingdom. The Library of Birmingham is the new extension of the Central Library having modern technology and state of art infrastructure. The new library is a 188 million pounds project. The central library was completed in the year 1983 and was opened for public in the year 1984. Central library is considered as one of the most popular and visited libraries of the country. With the opening of the new library, many new services will be launched. Since it is completely new establishment, most of the products and features of the library will be ungraded and advanced. E-Marketing A description of electronic marketing will be use for digital technologies and electronic devices in order to sell and promote products and services. According to authors like Xing et al (2004) and McQuitty and Peterrson (2000), the percentage of community accessing the internet and involving in online data gathering about products and services has grown over the years. Business has grown all over the world with the advent of electronic marketing (Joines, Scherer and Scheufele, 2003) and it will create huge marketing opportunity for the organisations (Pollack, 1999 Hoffman, 2000). Electronic marketing can also be defined as an online channel with with customers and marketers enter into a transaction phase for sale and purchase, which benefits both parties. According to Meuter et al, (2000) internet marketing can be explained as a virtual curriculum where services and products existing as digital information can be exchanged w ith the help of channels which are informative. In this type of media, people and groups create, administer and exchange ideas and information through online communities and networks (Mangold and Faulds, 2009). Electronic media is different from traditional media in many ways such as reach, quality, frequency,

Business Law Essay Example for Free

Business Law EssayYou argon to work on this assignment alone without assistance from others however, you may use your text, come a burst lectures and your notes in completing the assignment.Points earned from this assignment will be added to your total point crisscross for the semester. (See the course syllabus for the course grading scale.)Due Date Mon., Nov. 12th This is an out-of-class assignment and is to be turned in no later than the beginning of class on the due date.The fitting Read the news articles and the federal regulations that follow. Answer the questions approximately potential claims. Please note Your answers are to be marked on the Assignment. Mark clearly to show which answer you have selected. Write your name on the Assignment Sheet. Submit a hard copy of the entire Assignment Sheet.NTSB releases details on Lake Butler crashNo charges have been filed against bus driver, although a criminal investigation continues.By ASSOCIATED PRESSPublished February 3 , 2006LAKE BUTLER, FLORIDA The truck driver who plowed into a car at a nurture bus stop last week killing seven children had been awake for 34 hours, chuck out for a short nap, an investigator with the National Transportation Safety Board tell Friday.David Rayburn, the lead NTSB investigator for the Lake Butler crash, said the 31-year-old truck driver, Alvin Wilkerson, was ref exploitation to talk to investigators about the accident.Rayburn and Florida Highway Patrol Lt. Bill Leeper refused to release the name of Wilkersons attorney. Calls to Crete Carrier Corp., the Lincoln, Nebraska, trucking company Wilkerson drove for, were not immediately returned.Blood tests showed he had not been using alcohol or drugs, Leeper said. Wilkerson was not using his cell phone at the time of the accident. No charges have been filed against Wilkerson, although a criminal investigation continues.Rayburn said driver fatigue was one of main factors being looked into as the cause of the crash. He wa s driving quite a bit during those 34 hours, probably as well as much, Rayburn said, adding that Wilkerson was making deliveries and loading and unloading his truck. At the time of the crash, Wilkerson was driving a load of bottled water from High Springs to Jacksonville, a trip of about 85 miles.The NTSB, using an identical school bus and truck, determined the school bus should have been visible for about 3,000 feet (more than half a mile) and there was some light shoe marks before hitting the car and pushing it into the school bus.The car burst into flames, killing all seven children, and forcing it under the school bus, carrying nine children. cardinal children from the bus remain at Shands hospital in Gainesvile in serious condition.When asked when Wilkerson saw the bus, Rayburn said, I dont know that he did.Rayburn said twain the bus driver and the truck driver had valid commercial licenses. He noted that the driver of the car, Nikki Mann, was only 15, and had only a learner s permit. She was lecture on her cell phone when the truck hit the back of her car.Sheriff Jerry Whitehead said the crash was not Nikki Manns fault. Accidents happen. This was a tragedy. I dont believe she was at all at fault. The truck plowed into them and killed them.Rayburn said there were no mechanical problems with any of the vehicles involved and a recorder on the truck did not show the impact. Investigators dont know if a dog riding in Wilkersons truck played any part in the collision.Rayburn said he investigated a 2004 crash in which a Crete Carrier driver had been driving excessive hours. That incident involved a multi-car pile-up on the Indiana toll road near Chicago resulting in two fatalities, including the Crete driver. NTSB records show Crete has been cited fourteen times in the last six years for driver hour violations.This tiny Union City town has been mourning since the crash last week. On Monday, the five children of Terry and Barbara Mann were buried after a gai n at the First Christian Church in Lake Butler. They were Nikki, 15, and adopted children Elizabeth, 15, Johnny, 13, Heaven, 3, and 20-month-old Anthony.Their cousins, twins Ashley and Amanda Finn, 13, were buried Wednesday next to the body of William Edwin Scott, 70, the grandfather of the seven children, who died of a heart polish after hearing about the accident.Fatal Accident Driver Has Long Legal HistoryInvestigators are still piecing together why an 18-wheeler slammed into the back of a car and school bus in Lake Butler yesterday, causing seven children to die. The truck that was involved in the accident was owned and operated by Crete Carrier Corp. Its a trucking company that has a pretty good reputation for safety nationwide.But the driver who was behind the wheel had anything but that. The WESH 2 I-Team notice that he has a long history of problems with the law. According to driving records obtained by the I-Team, Alvin Wilkerson has been cited for eight traffic violation s since 1995, including two speeding tickets and two seat belt violations. Hes also been cited twice for driving with a suspended or revoked license and twice more for operating a motor vehicle in an unsafe condition.Wilkerson, age 31, was driving for Crete Carrier Corp., which is headquartered in Lincoln, Neb. Crete employs 5,400 drivers operating 5,100 tractor-trailers around the country. According to Federal Motor Carrier Safety Administration records, Crete carries a adapted safety rating. Even so, the I-Team discovered that in the last two years, Crete drivers have been involved in 482 crashes and 20 of those ended in fatalities.In Florida, transportation officials conducted 259 inspections of Crete trucks and drivers in the last two years alone and found 111 violations. Eight of those violations were so serious that inspectors immediately forced the trucks out of service and off the road. WESH 2 parole asked Crete officials why they would hire someone with Wilkersons driving record, but they did not respond.A Florida Highway Patrol investigation of the accident continues. An investigator said they are checking on the trucks systems. He said there was no indication that the trucks brakes failed, but it appears the truck made no effort to stop before it slammed into that car full of children.Seven children, all related, perished in the crash when the car burst into flames. Their bodies were charred beyond recognition. Eight children on the school bus and the driver were transported to Shands HealthCare hospitals. Three of the children are reported in critical condition. Alvin Wilkerson suffered minor injuries and is reportedly at home.

Coffee and Starbucks Essay Example for Free

Coffee and Starbucks EssayTimeline 1995 1996 Starbucks Coffee supranational is established. In August, Starbucks opens its offset printing Starbucks throw in outdoor(a) of North America in Tokyo, Japan by dint of a jointventure savvy with Sazaby Inc. In December, Starbucks opens its first store in Singapore through a licensing agreement with Bonstar, Pte Ltd. 1997 In December, Starbucks opens its first store in Makati City, Philippines through a licensing agreement with Rustan Corporation. In July, Starbucks opens its first store in Bangkok, Thailand through a licensing agreement with rudimentary Pattana, Plc. Coffee Partners (Thailand). In October, Starbucks opens its first store in Auckland, New Zealand through a licensing agreement with Restaurant Brands, Ltd. In December, Starbucks opens its first store in Kuala Lumpur, Malaysia through a licensing agreement with Berjaya Group Berhad. 1999 In July, Starbucks opens its first store in Seoul, southeasterly Korea through a licensing agreement with Shinsegae Department Stores Co. , Ltd. In June, Starbucks Coffee International acquires 100 percent equity of Coffee Partners (Thailand), forming Starbucks Coffee (Thailand) Ltd.In July, Starbucks opens its first store in Sydney, Australia through a joint-venture agreement with a local Australian entrepreneur. In December, Starbucks Coffee International acquires 50 percent equity of South Korean operations from Shinsegae Department Stores Co. , Ltd. , creating a joint-venture partnership in South Korea. Starbucks opens its hundredth Japanese store, in Akasaka. Starbucks is named Number One Restaurant Chain by Japans Nikkei Restaurant Magazine and Best Product of the Year by South Koreas Joongang Daily Newspaper. 2001 2002 Starbucks Coffee Japan, Ltd.begins offering stock options for part- and full-time partners. In February, Starbucks Coffee International acquires 100 percent equity of its operations in Australia, forming Starbucks Coffee Company (Australi a) Pty. Ltd. In May, Starbucks opens its first store in Jakarta, Indonesia through a licensing agreement with PT Mitra Adiperkasa. The first Starbucks Coffee Ambassador Cup is held in the Philippines. Starbucks Coffee Company (Australia) Pty. Ltd. inaugurates the Bandaged Bear Day Appeal. Starbucks receives the Nikkei Superior Products and Service Award in Japan.2003 Starbucks launches the first Asian Commitment to Origins coffee, Muan Jai Blend, sourced from the hills of Northern Thailand. 2009 STARBUCKS hot chocolate COMPANY. ALL RIGHTS RESERVED. 1998 1998 2000 2004 In July, Starbucks Coffee International acquires 100 percent equity of its operations in Singapore from Bonstar, Pte Ltd. , announcing the formation of Starbucks Coffee Singapore Pte. Ltd. Also in July, Starbucks Coffee International acquires 49. 9 percent equity of its operations in Malaysia, forming Berjaya-Starbucks Coffee Company Sdn. Bhd.Starbucks celebrates the opening of its 100th store in South Korea. 2005 Sta rbucks helps neckcloth a free pediatric clinic in Penang through collaboration with HOPE worldwide Malaysia. Starbucks introduces ready-to-drink Starbucks Discoveries chilled cup coffee, in Japan and Taiwan. The drinks mark the companys first RTD coffee offerings outside of North America. Starbucks introduces Starbucks bottled Frappuccino coffee drinks in South Korea. 2006 In August, Starbucks celebrates its 10th anniversary in Japan. Starbucks celebrates the opening of its 100th store in the Philippines and its 600th store in Japan.Starbucks introduces Starbucks Doubleshot espresso drinks in South Korea. 2007 In December, Starbucks celebrates its 10th anniversary in the Philippines. Starbucks celebrates the opening of its 100th store in Thailand and its 200th store in South Korea. Starbucks introduces Starbucks Discoveries chilled cup coffee in South Korea. 2008 In February, Starbucks celebrates the opening of its 100th store in Malaysia. In July, Starbucks celebrates its 10th ann iversary in Thailand. In September, Starbucks introduces Starbucks Doubleshot espresso drinks in Japan.In October, Starbucks celebrates its 10th anniversary in New Zealand In November, Starbucks and partner Dong Suh Foods donate more than 3,000 books to sponsor the Starbucks Discoveries Dream Library program in Jeju Island, South Korea. The Dream Library marks the first charitable outreach program sponsored by Starbucks Global Consumer Products. In December, Starbucks celebrates its 10th anniversary in Malaysia. 2009 In February, Starbucks appoints Arun Bhardwaj temporary president, Starbucks Coffee Asia Pacific. 2009.STARBUCKS COFFEE COMPANY. ALL RIGHTS RESERVED.

The Artifact That Best Describes My Personality Essay Example for Free

The Artifact That Best Describes My Personality EssayThe artifact that best describes my personality is my 1993 Nisson pickup truck. It is an reflexive so it is a classic because they only made five hundred automatics that year. I have been told by everyone that has met me that I am a very stylish lady. My truck is a 4-cyclinder engine that is very thrifty on gasoline. Put twenty dollars of gas in the tank and drive for two weeks. In fact, I am very thrifty with every item I buy. At home and at work I save money for the company I work for and for myself .Mechanics are surprised at what a good engine it has for as old as it is. My doctors are surprised at in all the activities I do and that I am so healthy for my age. Most people think I am twenty years younger than I am. The same people think my truck is five years younger than it is. This year both my truck and I have aged. My trucks original paint has started to come off and rust has started to show by the tires. The visor s have both broken off and the passenger mirror fell off. They say It will fall off once again if it is reattached.I have been unemployed for a year so I am more stressed, gained some weight, and I do not sleep as well. This has made me age dramatically. My truck is very durable, it starts every day, blizzard, hot weather, or rain. I get something accomplished seven days a week, even when I am ill I will do something with my brain. Hopefully, I hope we both last a long time with less maintenance and repairs. I can get my truck repainted and I can lose some weight and get more exercise. Then we will both look better.

The Differences Between Health Care

The Differences Between Health CareA persons first level of contact, with regards to the wellness carcass is known as Primary Health Care (French, S., Old, A., Healy, J. (2001)). It is necessary, usually community based, wellness care aimed to be reach competent to all everywhere and delivering wellness care nearer to the great unwasheds homes and workplaces (Gillies A. (2003). The primary providers of this type of wellness care are general practitioners (GPs) however the number of nurses and midwives that are providing primary wellness care is wage hike (French et.al (2001)). Types of primary health care include the treatment of everyday problems such as sore throats, diabetes, etc. but also preventive care such as vaccinations and screening (Bodenheimer, T. S., and Brumbach, K. (2009)). Primary health care also requires continuity which allows a GP to track and ensure the health of a patient everyplace time (Schoen, C., Osborn, R., Doty, M. M., Bishop, M., Peugh, J., Murukutla , N. (2007)).The next level up from primary health care is Secondary and Tertiary Health Care. Secondary requires the use of more specialised expertness and equipment to fix the problems (Bodenheimer, T. S., and Brumbach, K. (2009)). Such services will usually be found in hospitals, inpatient services and outpatient clinics, as well as the occasional mystic clinics (French et al (2001)). This type of care is reserved for specialist doctors in such fields as neurology, gynaecology, general surgery amongst others and can only act as consultants through referrals from the persons GP (Bodenheimer, T. S., and Brumbach, K. (2009)). Tertiary health care is for the more complex and expensive procedures with only a select few hospitals fully equipped to treat them, such as open heart surgery or organ transplants (Bodenheimer, T. S., and Brumbach, K. (2009)).Nowadays the distinction between secondary and tertiary is blurred as expert advances engage made previously complex procedures rel atively uncomplicated, such as non-invasive surgery (French et.al (2001)).Which primary health care services enhance indivi dual(a) health? Which ones enhance population health?Due to the signing of the 1978 Alma Ata Declaration, a strong focus was put on primary health services, both to enhance individual health. Services that are designed to enhance the overall health of an individual include immunisation against many harmful infectious diseases such as morbilli and polio. These vaccines are usually administered by your general practitioner or nurse practitioner in your community. Another individual enhancer includes screening programs that allow us to identify any dangerous and/or deadly diseases or conditions present in a person, for such things as tumours (Gillies A. (2003)). Services that enhance population health are in most cases very large preventive, educational and recuperative services aimed at tackling the main health concerns of communities. Examples include the educa tion of proper aliment so people can eat more healthily, improved and satisfactory prime(a) of water supplied to the population, better elementary public hygiene. When a threat of an endemic in the region/area occurs, the management of it to prevent further contamination of others is a large scale, and preventive, type of population health services. An important population health enhancer is the provision of services for soon to be or planning to be mothers and for those already with children, known as family planning. In some cases, for the health of people to be fully achieved, having advance to very necessary drugs and medication is a service that enhances population health (Gillies A. (2003)).What is gatekeeping? Describe the consequences of gatekeeping for patients and for the overall health system.Gatekeeping is a theory wherein the availability of receiving a consultation from a secondary health care provider, such as brain or orthopaedic specialist, is limited to the pat ient without getting a written referral from their primary care provider (PCP), their general practitioner. This leads to the PCP acting as a gatekeeper (or a general health co-ordinator) and is make to limit the number of referrals to specialist, diagnostic tests amongst other services with the promise of incentives for doing so due to certain financial agreements with these specialists (Bodenheimer, T. S., and Brumbach, K. (2009)). An exception to this is in the case of accident and hand brake services (French, S., Old, A., Healy, J. (2001)).The consequences of this system for patients are that some will become annoyed with any limiting of availability to specialists. This is due to many patients insisting that they must have access to both adequate primary and specialty care, when they feel the need for more specialized care they have a problem with the constricting of access to them (Bodenheimer, T. S., and Brumbach, K. (2009)). Another consequence is that patients are ensur ed of receiving the correct treatment at the proper time in the right place (Bodenheimer, T. S., and Brumbach, K. (2009)). Also due to the PCPs being able to deliver continuing and thorough care for patients, there are higher chances of improved health outcomes (reference required WHO health network?)PCPs having more access to their patients and the gatekeeping map they perform have led to lower hospitalisation, usage of specialist and emergency centers and the odds of unnecessary health interventions and is considered to be more cost inwardnessive than dismission directly to a specialist (reference required WHO health network?). The presence of such a system also appears to have a beneficial effect of lowering the need for costly and specialist-led hospital care (reference required WHO health network?).In New Zealand we have a health care system in which most primary care requires payment from recipients of care, yet almost all higher level care is free.What problems are like ly to arise from this dual system?Unnecessary use of hospitals and ambulances, less access for poorer people, Robin Hood effect, inverse care law, funding, cost, define,What, if any, are some positive features of this system?Security snarl by people who otherwise couldnt afford,Identify some (4-5) indicators that provide evidence of the extent of problems.GPs per capita in certain areas, unnecessary hospitalisation, wrongful budget spending (over and under), quality of care by GPs who believe patients are fine,

Introduction To Social Media Plan Proposal Marketing Essay

Introduction To Social Media Plan Proposal Marketing essayThis plan includes the tactical objectives to be used to accomplish two primary goals of loving media 1. Increase unique traffic to Archello.com2. Convert anonymous traffic to know visitors.3. Improve search engine rankingsIntroductionThe impact of media has changed. The Internet used al approximately all the traditional media much(prenominal) as radio, print, television and direct mail. Similarly, merchandising its role has changed over the past few years. Social media enables everyone to generate their own content as a result marketers are no longer the save broadcasters.The rise of social mediaThe Internet is growing critical to marketing, but its moving into social digital space (Weber, 20071). According to Weber, the social web will net up the primary centre of activity in our lives. To put it differently batch use the social web instead of the old media for all the services supplied. On top of that, social web bro ught a lot of new opportunities to exchange knowledge worldwide. According to the Internet World Statistic in June 2010 there were more than 1.96 cardinal passel online2. Given this, it can be concluded that social web has great impact on the people. For instance people now interact and spend as a society and use the web to extend existing relationships.Moreover, using the social web people can be seen as an actr rather than a listener. Everybody can create and distribute their knowledge and content to an audience. In addition to that, social web offers unlimited possibilities to spread thoughts and opinions.An innovative technology called RSS (Really innocent Syndication) evolved the usage of social media. It increased the reach of blogs and given terrific push to social medias evolution (Mayfield, 20083). With RSS the audience can subscribe to content they are interest in, which means they do not have to search for it.What is social media, compared to traditional media, fro m the perspective of marketing?Traditional media and social media have the same purpose heretofore they differ from each other in terms of content distribution and reach. In contrast, from the perspective of marketing, the distinction with regards to content and communication with the audience is significant. The social media tools percent five characteristics that drive participation, openness, conversation, community and connectedness. To put it differently, these tools speculate the differences between traditional and social media. When it concerns consumer recommendation, the traditional media hardly offers anything. Since the socialisation of the web, sharing opinions has never been so easy. The consumer influence channel has changed significantly since social media and its many tools. The table below shows the difference between both types of media.Consumer influence has become extremely important. Both Personal shekels out and personal recommendation is a strong tool to i nfluence consumers. This is something that traditional media does not offer. Thus companies should start being active in social media for the change magnitude importance of social media. When it comes to sourcing information, low-involvement products and services are not the only categories that people research and review online. It is remarkable the number of people that research high-involvement products. Looking at the marketing angle, this reflects that consumer influence on the web is also impacting long-term marketing.Social NetworksCompanies make use of social networking to connect with their customers. Social networking sites are basically online communities where people can share personal information, opinions, share common interest and content information. These online communities offer entertaining services and help its members help to expand their networks.BlogsWeblog is an online journal where the most recent entries appear first. People can subscribe and even leave co mments. Weblog covers a wide range of content. A successful blog up fittings and focuses its tone, topic, links and trackbacks, comments and subscription. These features make a blog interesting. Furthermore, there is a blog distinction between personal, political and business. In the context of this report, Archellos blog can be seen as a marketing opportunity.Micro-bloggingMicro-blogging is a combination of social networking and instant messaging that people can create. It provides a quick way to communicate with a group of people the message can be posted on their profile. An example of micro blogging is chitter. The content of micro blogging is limited.Target audienceWith help of Internet opinions and thoughts can be shared much easier than before. People have conversations outside their social network. The influence economy is compelling the people to become more open and social. Therefore having the repair target audience will contribute to a more effective communication stra tegy. Archellos target audience is very broad. Its target audience are the architect, the contract firm, the architect school, the building contractor, the service provider and junior designer. Each target audience needs to be approached differently. An architect firm makes use of micro-blogging like LinkedIn whereas a designer student will become a fan on facebook.Social Media StrategiesBlog 2 hours dailyGoal 1000 daily viewing audience by 1st of January 2011Short-term objectivesIncrease recognition3 number of posts a dayAdd RSS buttonLink with different architecture websites such as www.news.architecture.skUsing SocialOomphIncrease engagementPost mountainshows that Archello will participate inRun a photo contest on Archellos blog and flickr touch a poll for visitors for feedback and suggestionsPost latest buzz and market trends on architectureProvide forum page on Archellos blogKey prosodyNumber of postsAudience growth unique and returnsConversation rateConversionsSubscribersSo cial Networks 2 hours dailyGoal 10.000 likes by February 2011Short-term objectivesFacebook fan page3 number of posts a dayLink the fan page with other informative web pages such as www.news.architecture.skParticipate in others groups like Archdaily function facebook involver applications to enhance the fan pageUse Facebook add badge to increase recognitionCreate a invite us button on Archello website for the exhibitionsArchello members should start leaving a comment on fan page well-nigh a postEnhance the fan pageTotal budget 700 euro per calendar calendar monthArchello.comPost relevant and inspiring case studies focusing on the design process and start discussion board where architects can discuss how they would handle a visualize.Start using WordPress and LiveJournal to write small piece on the architecture industry and link it back to Archello.comRun a contest of top 10 photographs. Pictures will be uploaded on Flickr, Facebook and Archello.com. The following text will appear o n Flickr for the contestWe are going to publish the best 10 photos from this kitten every month on Archello.com. The photos will highlight the best Flickr talents on the architecture website. Once we pick our 10 favorite photos we are going to let the photographers know via Flickrmail to let them know we are going to publish the photos. You can also join us on facebook http//www.facebook.com/home.php?/pages/Archellocom/130796890286255LinkedInKeep the Profile up to dateStart a discussion on new projects and trends related to ArchelloFollow companies who already are users of ArchelloParticipate in QA, this will built credibility join other groups to extend the number of followersKey MetricsReferrals from social networksFriends on Social NetworksMicro blogging (Twitter) 2 hours weeklyGoal 3000 followers by 1st of February 2011Short-term objectivesAdjust the profound words on twitter to attract more followers modify company profilePost trade shows that Archello will be visitingPost ex hibition videos of ArchelloFollow daily follow 90 to 110 new peopleTotal budget Twitter $29,95Key MetricsFriends/Followers2ndorder followers (followers follower count)Pages ranking on key terms from micro blogging sitesWidgets 1 hour per monthShort-term objectivesCreation of widgets at widgetbox.comDistribution of widgets like chat rooms, Vimeo badge and social share badge on Archello.comKey MetricsUsage of widgets (by count)Posts/Mentions about social widgets offsiteBookmarking 2 hour dailyShort-term objectivesUpdate and Post stories on the following sitesDeliciousSphinnRedditDiggStumbleupon bookmark each story or project and use wordpress blog to increase exposure.SquidooFlickrAdd ThisKey MetricsReferrals from bookmarking sitesPages ranking on key terms from bookmarketing sitesOnline Video 2 hours weeklyShort-term objectivesUpdate videos on social video sites and link to Archello.comYoutubeUse a friend adder program Tube Blaster ProKey MetricsReferrals from social video sitesViews of videos on social sitesPages ranking on key terms from YoutubePhoto sharing 2 hours weeklyShort-term objectivesPhotos of the exhibition and Archello stand distribute the photos with links back to blog and Archello.comFlickrFacebook Photo GalleryArchellos blogKey MetricsReferrals from photo sharing sitesViews of photos on social sitesPages ranking on key terms from photo sharing sitesMarketing suggestions to increase recognition and exposureCreate a invite us button on Archello website for the exhibitions etcUpdating the blog with the latest projects and ideas relating to sustainability, content updatesOrganize a party for moving to Amsterdam or having the best augmented realityTop 5 architecture tips every week and link this to facebook, twitter etcStart using WordPress and LiveJournal to write small piece on the architecture industryTry to link the website with CNN.com and BBC.com since they have a major online publicationsMake use of Ad banners on facebook to increase brand awa renessParticipate on tradshows at least once a monthPost once a day links on different architecture pages. These pages includeArchitecture (Visual Artist) number of likes 62,079Architecture (page) number of likes 249,181Architecture laboratory (webpage) number of likes 5,248ARCHITECTURE AND INTERIOR DESIGN (page) number of likes 127,885ARCHITECTS ARE SEXY (page) number of likes 59,164Sourcehttp//ezinearticles.com/?Sample-Social-Media-Marketing-Planid=3176676http//www.danielhoang.com/2009/03/08/social-media-strategic-plan/http//www.icrossing.co.uk/fileadmin/uploads/eBooks/What_is_Social_Media_iCrossing_ebook.pdfhttp//www.internetworldstats.com/stats.htmhttp//www.marketingtothesocialweb.com/files/Marketing_to_the_Social_Web_-_Chapter_1.pdfHow To Write Your Social Media Plan In 8 move