Introduction To Social Media Plan Proposal Marketing Essay

Introduction To Social Media Plan Proposal Marketing essayThis plan includes the tactical objectives to be used to accomplish two primary goals of loving media 1. Increase unique traffic to Archello.com2. Convert anonymous traffic to know visitors.3. Improve search engine rankingsIntroductionThe impact of media has changed. The Internet used al approximately all the traditional media much(prenominal) as radio, print, television and direct mail. Similarly, merchandising its role has changed over the past few years. Social media enables everyone to generate their own content as a result marketers are no longer the save broadcasters.The rise of social mediaThe Internet is growing critical to marketing, but its moving into social digital space (Weber, 20071). According to Weber, the social web will net up the primary centre of activity in our lives. To put it differently batch use the social web instead of the old media for all the services supplied. On top of that, social web bro ught a lot of new opportunities to exchange knowledge worldwide. According to the Internet World Statistic in June 2010 there were more than 1.96 cardinal passel online2. Given this, it can be concluded that social web has great impact on the people. For instance people now interact and spend as a society and use the web to extend existing relationships.Moreover, using the social web people can be seen as an actr rather than a listener. Everybody can create and distribute their knowledge and content to an audience. In addition to that, social web offers unlimited possibilities to spread thoughts and opinions.An innovative technology called RSS (Really innocent Syndication) evolved the usage of social media. It increased the reach of blogs and given terrific push to social medias evolution (Mayfield, 20083). With RSS the audience can subscribe to content they are interest in, which means they do not have to search for it.What is social media, compared to traditional media, fro m the perspective of marketing?Traditional media and social media have the same purpose heretofore they differ from each other in terms of content distribution and reach. In contrast, from the perspective of marketing, the distinction with regards to content and communication with the audience is significant. The social media tools percent five characteristics that drive participation, openness, conversation, community and connectedness. To put it differently, these tools speculate the differences between traditional and social media. When it concerns consumer recommendation, the traditional media hardly offers anything. Since the socialisation of the web, sharing opinions has never been so easy. The consumer influence channel has changed significantly since social media and its many tools. The table below shows the difference between both types of media.Consumer influence has become extremely important. Both Personal shekels out and personal recommendation is a strong tool to i nfluence consumers. This is something that traditional media does not offer. Thus companies should start being active in social media for the change magnitude importance of social media. When it comes to sourcing information, low-involvement products and services are not the only categories that people research and review online. It is remarkable the number of people that research high-involvement products. Looking at the marketing angle, this reflects that consumer influence on the web is also impacting long-term marketing.Social NetworksCompanies make use of social networking to connect with their customers. Social networking sites are basically online communities where people can share personal information, opinions, share common interest and content information. These online communities offer entertaining services and help its members help to expand their networks.BlogsWeblog is an online journal where the most recent entries appear first. People can subscribe and even leave co mments. Weblog covers a wide range of content. A successful blog up fittings and focuses its tone, topic, links and trackbacks, comments and subscription. These features make a blog interesting. Furthermore, there is a blog distinction between personal, political and business. In the context of this report, Archellos blog can be seen as a marketing opportunity.Micro-bloggingMicro-blogging is a combination of social networking and instant messaging that people can create. It provides a quick way to communicate with a group of people the message can be posted on their profile. An example of micro blogging is chitter. The content of micro blogging is limited.Target audienceWith help of Internet opinions and thoughts can be shared much easier than before. People have conversations outside their social network. The influence economy is compelling the people to become more open and social. Therefore having the repair target audience will contribute to a more effective communication stra tegy. Archellos target audience is very broad. Its target audience are the architect, the contract firm, the architect school, the building contractor, the service provider and junior designer. Each target audience needs to be approached differently. An architect firm makes use of micro-blogging like LinkedIn whereas a designer student will become a fan on facebook.Social Media StrategiesBlog 2 hours dailyGoal 1000 daily viewing audience by 1st of January 2011Short-term objectivesIncrease recognition3 number of posts a dayAdd RSS buttonLink with different architecture websites such as www.news.architecture.skUsing SocialOomphIncrease engagementPost mountainshows that Archello will participate inRun a photo contest on Archellos blog and flickr touch a poll for visitors for feedback and suggestionsPost latest buzz and market trends on architectureProvide forum page on Archellos blogKey prosodyNumber of postsAudience growth unique and returnsConversation rateConversionsSubscribersSo cial Networks 2 hours dailyGoal 10.000 likes by February 2011Short-term objectivesFacebook fan page3 number of posts a dayLink the fan page with other informative web pages such as www.news.architecture.skParticipate in others groups like Archdaily function facebook involver applications to enhance the fan pageUse Facebook add badge to increase recognitionCreate a invite us button on Archello website for the exhibitionsArchello members should start leaving a comment on fan page well-nigh a postEnhance the fan pageTotal budget 700 euro per calendar calendar monthArchello.comPost relevant and inspiring case studies focusing on the design process and start discussion board where architects can discuss how they would handle a visualize.Start using WordPress and LiveJournal to write small piece on the architecture industry and link it back to Archello.comRun a contest of top 10 photographs. Pictures will be uploaded on Flickr, Facebook and Archello.com. The following text will appear o n Flickr for the contestWe are going to publish the best 10 photos from this kitten every month on Archello.com. The photos will highlight the best Flickr talents on the architecture website. Once we pick our 10 favorite photos we are going to let the photographers know via Flickrmail to let them know we are going to publish the photos. You can also join us on facebook http//www.facebook.com/home.php?/pages/Archellocom/130796890286255LinkedInKeep the Profile up to dateStart a discussion on new projects and trends related to ArchelloFollow companies who already are users of ArchelloParticipate in QA, this will built credibility join other groups to extend the number of followersKey MetricsReferrals from social networksFriends on Social NetworksMicro blogging (Twitter) 2 hours weeklyGoal 3000 followers by 1st of February 2011Short-term objectivesAdjust the profound words on twitter to attract more followers modify company profilePost trade shows that Archello will be visitingPost ex hibition videos of ArchelloFollow daily follow 90 to 110 new peopleTotal budget Twitter $29,95Key MetricsFriends/Followers2ndorder followers (followers follower count)Pages ranking on key terms from micro blogging sitesWidgets 1 hour per monthShort-term objectivesCreation of widgets at widgetbox.comDistribution of widgets like chat rooms, Vimeo badge and social share badge on Archello.comKey MetricsUsage of widgets (by count)Posts/Mentions about social widgets offsiteBookmarking 2 hour dailyShort-term objectivesUpdate and Post stories on the following sitesDeliciousSphinnRedditDiggStumbleupon bookmark each story or project and use wordpress blog to increase exposure.SquidooFlickrAdd ThisKey MetricsReferrals from bookmarking sitesPages ranking on key terms from bookmarketing sitesOnline Video 2 hours weeklyShort-term objectivesUpdate videos on social video sites and link to Archello.comYoutubeUse a friend adder program Tube Blaster ProKey MetricsReferrals from social video sitesViews of videos on social sitesPages ranking on key terms from YoutubePhoto sharing 2 hours weeklyShort-term objectivesPhotos of the exhibition and Archello stand distribute the photos with links back to blog and Archello.comFlickrFacebook Photo GalleryArchellos blogKey MetricsReferrals from photo sharing sitesViews of photos on social sitesPages ranking on key terms from photo sharing sitesMarketing suggestions to increase recognition and exposureCreate a invite us button on Archello website for the exhibitions etcUpdating the blog with the latest projects and ideas relating to sustainability, content updatesOrganize a party for moving to Amsterdam or having the best augmented realityTop 5 architecture tips every week and link this to facebook, twitter etcStart using WordPress and LiveJournal to write small piece on the architecture industryTry to link the website with CNN.com and BBC.com since they have a major online publicationsMake use of Ad banners on facebook to increase brand awa renessParticipate on tradshows at least once a monthPost once a day links on different architecture pages. These pages includeArchitecture (Visual Artist) number of likes 62,079Architecture (page) number of likes 249,181Architecture laboratory (webpage) number of likes 5,248ARCHITECTURE AND INTERIOR DESIGN (page) number of likes 127,885ARCHITECTS ARE SEXY (page) number of likes 59,164Sourcehttp//ezinearticles.com/?Sample-Social-Media-Marketing-Planid=3176676http//www.danielhoang.com/2009/03/08/social-media-strategic-plan/http//www.icrossing.co.uk/fileadmin/uploads/eBooks/What_is_Social_Media_iCrossing_ebook.pdfhttp//www.internetworldstats.com/stats.htmhttp//www.marketingtothesocialweb.com/files/Marketing_to_the_Social_Web_-_Chapter_1.pdfHow To Write Your Social Media Plan In 8 move